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Five Ways to Use Promotional Products to Motivate Your Staff

Five Ways to Use Promotional Products to Motivate Your Staff


When most people think of promotional products, they imagine pens imprinted with a company name or the custom calendars sent out by the local oil company each year. While promotional items are an effective way to advertise your business and thank your customers for their loyalty, savvy company owners also use promotional items to motivate their employees, increase productivity among their staff and inspire employee loyalty to the company. If you're looking for a way to improve morale or increase productivity among your employees, here are five ways that promotional products can help.

Recognize Achievements With Company Swag

Mark milestones among your employees by handing out goodies branded with your company logo-and make sure that it's the only way that your employees can earn them. Company swag is a great way to inspire employees to work hard toward a goal. Choose quality merchandise, such as branded USB flash drives, that your workers will be happy to use. You can offer inexpensive trinkets that are fun to have, such as logo-branded drink ware and company coffee mugs, to employees that reach a certain sales threshold. For bigger goals, hand out embroidered company jackets or carry bags to employees when they reach six months without a sick day or their tenth week of hitting a specific productivity mark.


Hand Out Custom Imprinted Day Calendars to Your Staff at the Start of the Year

Get all of your employees on the same page with matching day planners, custom printed with your company's logo or name. You'll be making an investment in their organization that will pay off with increased productivity.

Inspire Team Fellowship With Embroidered Lanyards or Uniform Shirts

Uniforms inspire a team feeling among those who wear them. You can get the same effect by providing embroidered lanyards or ID holders for your entire team. They'll help create a group identification that will support teamwork and team loyalty among your employees.


Reinforce Staff Training With Goodies Keyed to the Lesson Being Taught

If your company offers regular in-service training for employees, you can use custom printed, embossed or embossed promotional goodies to help reinforce the lessons. Follow up a meeting on health and stress relief by handing out printed stress relievers to all attendees to drive home the point that there are ways to handle stress. Reinforce training on careful record keeping with a handout of imprinted pens. There are thousands of different types of promotional items available. It should be easy to find a customizable promotional product that will fit the subject of your training.

Create an Award Program to Recognize High Achievers

Award programs that recognize the employee of the week or salesman of the month are proven motivators. A custom-designed printed award certificate adds legitimacy to the recognition. Award certificates are among the least expensive promotional products, but they offer high ROI value in employee pride and loyalty.
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