Five Years And Then Blow Apart The Golden Week Bullish Appliances - Tvs, Cell Phones - Network

This year's "11", for many household appliances enterprises

, can be called "History of the cattle of the Golden Week."

Reporter noted that up to 8 days of Golden Week, this year has been the longest since the Spring Festival holiday. More critical is that a backlog of nearly 1 year consumer demand finally get a break out of this node.

A household electrical appliance enterprises responsible person said, compared with last year's Golden Week, household electrical appliance enterprises

Sell

The average rate of increase should be about 50%, good business growth will exceed 100% of momentum is very fierce.

Not just blow

Appliance market a long absence, "blowout sale" phenomenon, which is one of many business people on the "11" description of the market. According to the Ministry of Commerce Monitoring, National 8 days throughout the country about 570 billion yuan of consumer goods retail sales, retail sales compared with last year's daily average of "11" Golden Week, up 18% or so. It is understood that a period of home appliances from the sales blowout phenomenon has been 5 over a year.

Reporter has learned, not just this year blowout

TV

, Or air conditioning such as the phenomenon of a single product, but from the traditional to the digital home appliances, computers, cell phones and other groups of selling 3C products. Meanwhile, the hot-selling products from quality and cheap low-end to high value-added, high-tech and high-end radiation at different levels and groups of consumer demand have been aroused.

Information from the Ministry of Commerce has also confirmed this phenomenon. In "

Bringing home appliances

"," TM "and the supermarkets and other incentives to stimulate sales, the high-definition flat-panel TV, two-door

Refrigerator

, High-pixel digital cameras in the popular high-end product sales, particularly in Jiangsu Five Star Appliance sales rose 41.9%, Supply Chain Management Group, Chongqing Department Store, Xi'an Kaiyuan Shopping Mall appliance sales were up 42.2% year on year, 41.3% and 34.7% Heilongjiang

States United States

Black Swan Electric 8 days sales equivalent to normal one and a half.

Addition to Su Ning, the traditional home appliance stores in five-star hot, home appliances this year in the traditional department stores, chain supermarkets, the sales channels, there have been long lost momentum. Such as Carrefour, Wal-Mart, Tesco and other appliances within the system of national supermarket sales jumped a year more than doubled. It is reported that, in addition to a large professional retail channel, scattered in various cities and counties of the appliance dealers and distributors who are also struggling to township and rural retail network picking.

Most bright spot is the Golden Week this year, home appliance sales showed a new trend in Urban and Rural. Previously, many companies that "11" should focus on sales during the 12 cities. However, in this holiday season, as more and more cities migrant workers return home, a direct stimulus to the county seat and market town of home appliance sales. Jiangsu Jurong appliance dealer told a reporter, this year's "11" period, they are picking every day to the town dealers, and some enterprises of township and county-specific market characteristics, development of the related Promotions and achieved good results.

Both small and large businesses in this year's Golden Week was a good return. However, industry observers point out that hand channel as large enterprises, brands and products, and other resources, is still the biggest winner. On the contrary, some small and medium enterprises by network coverage and product lines and short constraints, not to the enterprise through the Golden Week, speeding growth.

Head of a household electrical appliance enterprises

frankly, after the Golden Week this year is expected sales will be good, but did not think so popular. This actually gives us the market in the next note of a needle, "doping", should be set aside

Financial

The shadow of the crisis, let go a go.

Why such a fire

Selling home appliances Golden Week is not accidental. Reporter was informed that starting from August this year, with the domestic economic environment of rapid warming in the early three major home appliances under the action of the New Deal, and many household appliances business input into the market doubled. And this year's "51" than before,

by: gaga

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