Five occasions when a day at the races is the perfect treat

If you've never been to the horse racing, chances are you won't know what you are missing

. Here are five occasions when a day out enjoying the King of Sports could be exactly what you need.

ENTERTAINING YOUR CLIENTS

If your industry is heavily reliant on building strong and long lasting relationships, then you will know the importance of keeping your existing clients happy. While this unquestionably begins with the levels of work and service you provide them, there is nothing to say that you can't help strengthen the relationship with some corporate entertainment. If that's the case, a day at the races could be exactly what's required. Compared to other forms of corporate events entertainment, the horse racing is perhaps the most memorable. As a result, it's also a fantastic wheel greaser when charming prospective clients, too.

TEAM BONDING

As well as treating your clients, you may want to help incentivise staff from time to time. And what better way than with a fun day out at the races? Your employees can get dressed up; wander around the course, hobnobbing with colleagues, other racegoers and celebrities; have a drink; and place a few bets. They're remember the day for years to come and may even recommend your company as a great place to work to other talented staff. Plus, if you're going for IIP status, it could earn you some excellent brownie points.

A BIRTHDAY WITH A DIFFERENCE

Birthdays tend to fall into one of two categories: passing without much fuss and partying with friends. While there's nothing wrong with either of those options, there is something to be said for doing something a little different - especially for the special birthdays.

STAG PARTY

We all know you're going to end up at a bar or club later on in the evening, but why not add a touch of class to the occasion by spending the day at the races? Too many stag do ideas are formulaic and been done to death, whereas fun days out at racecourses up and down the country offer something completely different. Go on, send the groom off into marriage in style. It's also perfect for inviting older relatives who may find the late night shenanigans a bit too much!

HEN PARTY

Girls, think about cocktails, glamorous dresses, gentlemen in suits and royalty. The races have it all and, like with the stag do, this offers something outside the ordinary. Many race meets even have a ladies day, so you can go knowing you're in for a day of luxury.

In reality, the races represents a fun day out, no matter the occasion. However, if you're looking for stag or hen party ideas, corporate hospitality events or a birthday with a difference, it could be exactly what you want.

Five occasions when a day at the races is the perfect treat

By: Rob Berry-Smith

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