Flash and Search Engine Optimization

Flash and Search Engine Optimization

Flash and Search Engine Optimization

Numerous webpages these days are decorated with Flash animation products, offered by Adobe. Flash technology enables, in a very simple manner, to insert small animated, vector-based drawings into your web pages.Attractive as these flash animations might be they do have a big impact on how the website is viewed by the search engines. As a result of the constraints of search engine optimization for flash sites conversions and profitability of the website will be affected.What Are Flash Animations?When you produce an animation, you get a file, named, for example, banner.fla. The ".fla" represents the Flash format extension. In order to show this file in a web page, you need to export it in Shockwave Format (extension .swf). It is this file, once exported, that you'll be using for your web site.Almost any textual content that you include in the animation in all probability won't be indexed by the search engine as they rarely give attention to these formats. Regardless of this there are search engines (Google, dir.com etc) that are able to read the text in these animations. As a result any site or webpage which is built entirely in Flash will be invisible to the search engines that index only text content in html format.Why Do Some Webmasters Use FlashIt's not a secret for anyone that search engines don't really like websites which are created using Flash only. These websites rarely contain enough appropriate text to allow a good indexing. Above that, not all spiders can read the content of a .swf file. Flash is used though from time to time for mini-sites or for campaign sites.Here are a couple of reasons people find Flash worth the effort.It maximizes the animation's impact, and that is appreciated in the Internet interactive and visual environment.It could be blended effectively with other technologies (e.g. PHP, MySQL, XML, images, video, sound, etc.). It is therefore perfectly possible to create a dynamic web site in flash that also has content.ProsIt allows the designer to put more content in a small-sized space without damaging the layout.It's an easier way to present slide shows or movies.It's a great tool to produce banners and ads, and even Flash videos.It's a good tool for making good visual impact and drawing awareness of certain points of interest on a web site.ConsFlash needs quite a lot of bandwidth and take a reasonable length of time to load.Nearly all search engines will not index websites constructed completely with Flash.Adjusting Flash websites can be costly if you are using 3rd party developers. The reason being they may code the project in such a way that it will be a challenge to create alterations by yourself. To have your modifications made you will most likely be forced to pay an additional fee.The "Back" button is usually disabled for flash websites and also Google's AdWords won't approve pages that have the Back button disabled. So, beware of this if you plan to advertise your web site by using a PPC campaign.Flash doesn't care about the visitors' needs - movies that seem endless- sounds which you can't turn off will drive your visitors away.Splash Pages will reduce your visibility in the search engines especially if there's insufficient text on the site which they can use to identify the keywords related to your products and services.It is not always easy to optimize flash for the unpredictable search engines. The amount of time and energy it takes for Seo for Flash websites is much more than the efforts necessary for an HTML site.When you need more information about flash components or you want to get some flash components, don't forget to read my previous articles.

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