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Flexible Packaging Machinery | Labeling Applicators At There Best

Due to such a competitive market, the packaging industry faces many obstacles it must overcome in order to maintain profits

. If a product is damaged somewhere along the supply chain the customer has the right to refund it or replace it costing the retailer money. So how has this issue been monitored in hopes to reduce damaged goods?

Packages end up in many different places all along the supply chain where they either come into direct contact with a machine or human before it reaches the end consumer. Depending on the interaction with the product, machines have been programmed to handle certain products with a special amount of care. This is done by accurate calculations or in some cases the machines recognize the amount of pressure needed to manage products with intelligent programming.

With the technological breakthroughs in machinery, it is no wonder why the production line operates so smoothly and efficiently and in some cases maintenance free. However after studying the different processes these products may experience, it seems they are most vulnerable during the labeling process. How do labeling machines know how much pressure to use when labeling each product?

It all depends on the material the package is made from, for example a box can withstand more pressure than a flexible package such as a bag or pouch. This is done by detailed programming comes into play. To make things clear, printing is different than labeling, labeling deals with applying a pre-printed sticker on a package where printing may be painting the actual package.


Some machines, depending on the product, may place the label on the package before it is filled, others may do it afterwards. To ensure the contents inside arent harmed, the label applicator lightly press down on the package so the label sticks to the surface. After it receives its label it may run under a brush which glides over the surface of the product to ensure the label is secure enough.

Products where such labeling techniques are used are Purdue Chicken and other meat and poultry products, bags of chips, bread, and produce items. After analyzing these products and why they receive different labels, it seems as though its because they have a short shelf life which requires more detail information printed on each label. Boxes or cans that typically have a longer shelf like only receive a stamp which indicates the month the product should be sold or discarded by, flexible packaging products may require a packaged date and expiration date along with a net weight which indicates the price.

Flexible packaging machinery has become very popular in the packaging industry. It is more cost efficient then box materials and provides an ideal surface for vibrant colors once the package has received its design. This packaging process isnt without is skeptics, there are many people who feel

by: Pat Shebby
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