Focus On High-end Drum Based Little Swan Washing Machine Setup Variable Reminders - Little Swan,

China Washing machine Industry can be said

White Only occupy the field of absolute high-end foreign brands a competitive edge, this situation has been going on for several years. In

Washing Machine Area, domestic sales in 2009 top 10 brands, 70% are foreign brands. 2010, this situation may be beginning to change from small swans here.

3 24, Little Swan, the leading brand of domestic washing machine in Beijing held a "heart big future" as the theme of the annual conference, new drum. The conference, launched a strong Little Swan "ZEN pure Zhen" series, the frequency of dry wash one series and three series of intelligent running series of roller products, formally opened a full washing machine into high-end buyers. Meanwhile, general manager of Wuxi Little Swan Company Limited proposed new wood, Little Swan, 2010, the total sales of more than 1.2 million drum sets, in the future the United States, the Rongshida washing machine business integration is complete, through the production and distribution

Sell Improve by leaps and bounds scale, the impact of the industry within three years the first place.

China Home Appliances Association Secretary-General Xu Dongsheng said that Little Swan has issued a comprehensive strong signals into high-end market, the rise of strong local companies in China, will accelerate to high-end drum washing machine market, as represented by the "shuffling" process, the market structure or from radically change.

Close to the international trend of the market to seize the drum voice

Market demand determines the company's strategic direction, overview washing machine industry, as represented by high-end products surge drum washing machines, has become China's market development trends and future mainstream. In the international market, European and American developed countries well into the era of drum laundry, the drum, the average penetration rate can reach 70%; in to China, Japan, Korea, represented by the Southeast Asian market, the drum washing machine is a straight-line penetration rate has been rising .

It is understood that the field of small swans go in the drum of "After the first addition of" marketing strategy, first with Germany's Siemens, GE

Electric And other overseas companies for in-depth cooperation in the high-end overseas markets to conquer, and then fought in the domestic market, accounting for the peak of the right to speak for the industry.

Data show that from 2005 to 2009, Little Swan to the United States accumulated a large-capacity high-end drum washing machine more than 1 million units, its outstanding performance to the energy efficiency of new U.S. "

Energy Star "standards and authority in the U.S. Consumers Union (ConsumerUnion) released Consumer Reports (ConsumerReport), won the most concerned about the second place, was hailed as a" Plan for the Planet "public good washing machine.

In-depth understanding of global trends on the basis of washing machines in 2007, Little Swan launched in China, "Yi Snow" series drum washing machines, to 1.18 in the high rollers to create a domestic than a new era of clean and consolidate its market status. In 2009, Little Swan to achieve domestic roller drum up sales of more than 100%, in one fell swoop than many strong foreign brands!

Breakthrough innovation to create high-end area of core competence

For high-end washing machine market, consumer demand for more diverse laundry, and Little Swan Washing with decades of experience in technology based around

Environmental protection , Health, humanity, intelligence and other aspects, the formation of a national leader in clean technology, drive technology, intelligent washing technology, and develop the appropriate product.

At the Beijing conference to launch the clothing Snow rollers "ZEN pure Zhen" dry wash frequency integrated, intelligent running three series, writing a high roller wash ratio of 1.25, China's first self-developed variable frequency drive module, China's first intelligent running history of washing machine detergent, started in 2010 made local brand high-end market forces fired the first shot.

"How can we achieve our strategy? First is a technology platform, to proceed from the market segments, and then leveraging the high-end market.

by: gaga

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