Focus on Creating Quality Backlinks

If you would like search engines to notice your website then you need to create back links

. It is a mantra repeated more than and over once more - produce back links.

But like cheese, not all inbound links are produced equal. Some inbound links are truly great although others are stinkers. There are inbound links that do nothing to improve your ranking in research engines and there are back links that will shoot you to the top.

With regards to inbound links there are two primary issues you need to know:

Quality over Quantity

It is not about the quantity of back links you create; it's about the high quality from the back links. And this isn't just theory - Matt Curtis from Google has stated this several times in his presentations. Becoming an employee of Google he knows what he is talking about.

What makes a top quality back link? The easiest way to tell is by Web page Rank. What's the Web page Rank of the website giving you a back link? If the website is unranked or Page Rank one then it isn't a top quality back link. Google will not give it too much worth (if any). But if it a website with Web page Rank 5 or six then that is high quality. A back link from a Page Rank six web site tells Google that an extremely essential website thinks that your web site has good content material.

Also maintain in mind that web page rank is logarithmic. Which indicates that every increase in Web page Rank is really a ten occasions improve in worth? A PR six is really worth ten times that of a PR 5 website. So if you are creating back links by making guest posts and have to determine between a blog with PR 5 and 1 with PR six - always go using the greater 1.

Needless to say the higher the Page Rank the harder it will be to get a back link. But think of it this way. You are able to spends days making 20 low quality inbound links on PR 1 websites, or you can spend those exact same days making 1 high quality back link on a PR 5 website. You spend the exact same quantity of time, but the PR 5 back link is really worth a great deal much more than the 20 PR 1 back links.

Anchor Textual content in inbound links

Research engines use the anchor textual content to find out what the back link is about. So when you get a back link attempt to make sure that the hyperlink makes use of your keyword in the anchor text. Instead of the back link showing your domain name you would like it to show your Key phrases. For example, notice at the bottom of this article how the link to my web site uses keywords and not the website address.

Search engines keep track of the anchor textual content utilized to hyperlink to your website - it is 1 from the main methods they use to find out what your web site is about. When individuals do a search utilizing your key phrases, you've a better opportunity of ranking high if your keywords are utilized in inbound links.

If the web site using the back link doesn't use key phrases for your website, then generally all it takes is to e-mail them asking them to change it.

It's true, inbound links are essential if you want to rank high in research engines. Do not waste your time creating 100's of worthless back links. Instead put that time into a couple of high quality back links.

Focus on Creating Quality Backlinks

By: Steve Thomas

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