Folded Brochures Printing Considerations

Essentially, the purpose of a brochure is to sell your products or services to target customers

. It helps you entice people to check out your offerings and eventually convince them to make a purchase. Aside from that, brochure printing also communicates to them pertinent information concerning your business and products and services.

On an average, brochures and other forms of print advertising makes up for a large percentage of a business sales. Especially when handed out personally to people, a brochure can create at least 20 new customers or a hundred if presented with tempting freebies and promos.

If you are on a budget and cant afford booklet brochures yet, its best to invest in folded brochures. A folded brochure is a single page brochure that is folded either in half or thrice and printed on both sides. Folded brochures are much affordable than booklets as they dont require a lot of pages. Think about this: if you can order 1,000 folded brochures for 6 cents per piece from an online printer and make a 1,000 dollar sale that will certainly be worth all the effort.

There are, however, several factors to consider when creating and printing folded brochures. This includes the design, the cost, and the turnaround time.

Layout and design. Before you can print brochures that deliver profits, you need to first determine the design and layout of your brochure. As much as possible you want a professional look on your brochure. This means that you need to organize your design carefully, use high quality materials, and choose inviting images. If you dont know how to create your own design, you can ask your printer to create a design for you. If you want, you can also download brochure templates online to help you in the design process. You need to also ensure that your printer uses good quality ink and paper to create one truly inviting and professional brochure.

Cost. Assuming that you are a small business or even if you are a large and stable business, you would always naturally aim to saving money on marketing expenses. So, when it comes to your brochures, its best to canvass first for prices and fees to determine which best fit your budget and your printing need. Be wary of printing companies that offer low rates but pin additional fees later on. Its best to talk to you printer regarding all fees and come up with an agreement that both of you will benefit from. Check the shipping and handling fees as well. Make sure that there are no hidden charges thatll cost you much expense in the long run.

Turnaround time. Printing a folded brochure doesnt actually take up a lot of time. If you are on a deadline, make sure to communicate this with your printer. Ask how long it will take to complete your print job. Often, a printing company will complete a project in 2-4 business days. If you need your brochure in a much shorter time, tell your printer. But be ready to shoulder the additional expenses.

A good practice to follow in looking for the right printer is to ask for referrals from friends or colleagues on printers they trust. You can also do you own research. Just ask the printer for samples of their work and read testimonials.

by: Leah Delaney

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