A great deal of profitable websites rely on frequent recurring customers; returning
potential customers become easier to convert into paying consumers because they end up trusting the site. The more often they return to the site, the more trust they gain in that site. Any credibility issues melt away. Gain frequent customers for your site with the following techniques:
1) Start Blogging.
Launch a blog on your website and keep it updated with recent news about yourself or your services. By nature people are curious, posting fresh content on an almost daily basis will keep customers returning to your site. In the process you will actually build your credibility as you prove to them there is a real life person behind your website.
2) Have a Discussion Board or Chatroom.
When you establish a discussion board or chatroom you provide your customers somewhere to articulate their opinions and mingle with their peers. As conversations expand onto other topics a sense of community will follow and your customers will return to your site almost religiously.
3) Game Hosting
All over the world office workers procrastinate at their workstations, imagine how much traffic you would gain if you had only a small percentage of these people coming to your site on a regular basis. Providing an addicting or exciting entertainment service will ensure you loads of traffic and recurring customers. You could also hold competitions to award for high scores to keep customers continuously trying to earn prizes.
4) Run Polls and Surveys
Polls and surveys are very useful types of interaction you should consider adding to your site. They present an agile method for customers to voice their opinions and get involved in your website. Ensure you publish polls or surveys strongly relevant to your target market to keep them interested in your results.
5) Update Frequently with Fresh Content
Update your site habitually with new content so when your customers return they have something different to read each time. This is probably the best and least used method to attract returning customers, it is also one of the things that can make or break your web presence. Customers don't want to see sites that haven't changed for fifteen years, update for success.