Following institutional sponsorship is an important factor in your overall stock market analysis
. These elephants are the sustained force behind almost all major price moves. Knowing when these major stock market players are buying a certain stock, can do wonders for your overall trading results. I recommend reading, "How to Make Money in Stocks", by William J. O'Neil. This is a superb book covering all the important aspects of trading in the stock market. Knowledge is the key to trading greatness and making a fortune.