Following My Top 3 Favorite Dental Marketing Ideas Leads to a Profitable Outcome

Following My Top 3 Favorite Dental Marketing Ideas Leads to a Profitable Outcome

Maybe you've been in the dental profession for eons and you know all there is to know about being a dentist; that is awesome. Unfortunately you are the one that is hardest to convince that you need to implement some type of dental marketing into your practice. I'm sure you think it's not really necessary; but you would be wrong. Just like any other business owner you need to market your business in order to at least be a competitive with other dental practices in your area.

If you don't know where to begin; start with these three suggestions, they are easy to remember and easy to implement into any practice whether you're old or new to the field of dentistry.

Expose: Make yourself and your practice visible by getting you and your practice in front of the public eye with marketing tools. This doesn't have to cost much; in fact some things are free. A Facebook fan page is free, writing an article and submitting it to the local paper is free. This is not to be confused with running an ad in the page which is not free, but it's a great idea. Leaving business cards where ever you go is easy and something you probably already do, but do you leave your cards when you get your oil changed, car washed, that barbecue place you just had lunch? You know I've stood in line before up to 10 to 15 minutes, waiting to go through the ordering line at a food establishment; do you know how many people can see your cards during any given day?

Engage: Get out and meet people. Networking groups work to your advantage as you use the referral system to help promote yourself and other businesses. Join the local chamber of commerce. If you have children in the public schools, join and attend PTA functions. Check with the school district your practice is in and ask about visiting elementary schools and give fun educational during an assembly. Ask about participating in a middle school and high school career days where you actually talk with students about your profession and tell them what steps to take in their future school choices if they are interested in a career in the field of dentistry.

Elevate: Raise the bar in your dental marketing; set higher goals and be tenacious about achieving those goals. It's never too late to write out yearly goals. Don't wait until the New Year to plan your year of marketing goals, begin now...today! Plan out until the next year on the same date and give yourself incentives along the way; rewards for when a goal is met or exceeded.

The best thing about these dental marketing ideas is that even if you approach these ideas with a lack luster attitude; which I don't recommend, you will s

Now Pay Close Attention --

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