Footwear Consumption In The Domestic Market Enterprise Push
Under the severe export situation, many long-term focus on the international market
shoe companies have been eyeing this year, China invested more in technology development efforts to meet domestic consumer demand and to provide more fashion for domestic consumers, quality and affordable products to the consumer market to promote the upgrading of domestic footwear.
China is the world's largest footwear production region, but since last year by the appreciation of the renminbi, raw material prices, energy shortages, foreign trade barriers and other factors, footwear exports grim. Nearly half of the country in the footwear production in Guangdong, footwear exports this year, ending a years of rapid growth, the first time decreased greatly.
Guangzhou Customs latest statistics show that footwear export enterprises in Guangdong in 2008 greatly reduced export performance of enterprises in 5811 from the same period last year fell in the first half of 3924, of which the PRD is more significant decline in footwear export enterprises from the same period last year the first half of 5043 fell to 2617, fell as much as 48.1%. Meanwhile, the first half of this year, Guangdong exported 1.63 billion pairs of footwear, year over year decline of 15.8%. ?? And export enterprises and decrease the number of both sharp contrast to the first half of footwear exports to 4.96 billion yuan in Guangdong, an increase of 9.2%; export average price of three U.S. dollars / double, an increase of 29.6%, showing "quantity price cuts up" situation. ?? This, Guangdong Footwear Manufacturers Association, widely considered a small mound, which is the restructuring of the footwear industry is a good signs appear, reflecting the shoe is to accelerate integration, to save.
Export shoes enterprises began to compete for the domestic market?? Guangdong Footwear Manufacturers Association, said General Secretary of the Air, under the severe export situation, ability to develop domestic sales, "two legs" walk in the business affected is relatively small. At present, China's annual consumption of nearly 2.3 billion pairs of shoes, has become the world's largest consumer of shoes, open up the domestic market is very important for enterprise survival and development. ?? Chen, Huidong County, Guangdong oil is a medium-sized shoe head, as has always adhere to the "two legs" to walk, and domestic sales than for export, into their business affected by the export situation is not great. Chen Yau said: "The prospects are not pessimistic nor optimistic, now sorely lacking is good at marketing professionals to develop the domestic market."
Nanhai District, Foshan City, Great Wall Shoes Co., Ltd. is a company with more than 1,000 workers in larger businesses, products, mainly exported to Europe and the United States. The responsible persons seedlings Ling told reporters that the export situation is very grim this year, companies under pressure, in addition to adjust the gloom from exports through its own negative factors, the company also set up a development department to build its own domestic brand development, product market will be in September. ?? According to Adsale Exhibition Services Ltd. responsible person will be held at the end of October China's Dongguan China Shoes, shoes machine show, organizers in addition to strong, as always, to invite overseas buyers, the taking into account the attention of many domestic enterprises currently market, but also particularly active in attracting East, South, North, Southwest and other important domestic footwear production and sales base to visit the procurement business, to provide more domestic business opportunities.
Consumers to benefit from the footwear industry in transition?? According to the Guangdong Footwear Manufacturers Association analysis, footwear enterprises have competition for the domestic market will greatly promote the consumption of the domestic footwear market with international standards, consumers will enjoy more fashionable , affordable footwear. ?? The industry believes that more and more companies starting to focus on enhancing scientific and technological innovation, some enterprises set up a shoe Engineering Center, Guangdong footwear industry has begun to start the shoe, materials and components, shoe making equipment, technology and other fields standardization; enterprises move toward specialized production, new technologies, new materials, new techniques in the footwear industry will get more use and development, which will promote the domestic footwear consumption market upgrade.
Guangdong Footwear Manufacturers Association General Secretary of the Air, said a large number of shoe-making enterprises sights on the domestic market, will promote the domestic consumer market further to the style of footwear fashion, quality, price direction. In addition to expanding the domestic market enterprises to gain more of the living space, consumers can get to directly benefit from, this is a healthy, mature market will form a performance.
by: himfr
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