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Footwear shoe into the traditional mass market e-commerce

Footwear shoe into the traditional mass market e-commerce


China Electronic Commerce Research Center of the monitoring data show that the number of Internet users in China in 2010 and the Nike Air Max number of Internet users shopping online has exceeded 450 million, respectively, and 1.58 billion online retail market deal size reached 513.1 billion yuan, nearly double compared with 2009 .

Among them, the shoes have become a commodity market share in China's e-commerce one of the main contributions. This reporter recently received an investment's internal study shows that in 2010 more than 8,000 footwear million online shoppers, footwear production value of more than 200 billion e-commerce. With over 200 billion market, the vast majority share to Belle, Haitai passengers, high Pepsi, Adidas, Nike, Li Ning, KAPPA, PUMA, Pick, and other brands of footwear enterprises divide Aokang .According to his statistics, there are the traditional footwear business into e-commerce, 80% chose a third-party outsourcing or outsourcing some form of collaborative services, of which 70% of the brands selected and ShopEx cooperation, including Belle, Li Ning, Haitai Passengers, Pepsi higher. Integrated mall brand e-commerce model class represented by Zappos, U.S. companies. The network started in 1999 shoe store e-commerce projects, and by 2010 annual sales exceed 10 billion U.S. dollars. Representatives of enterprises in the country name shoes online shoe city library, good music buy music Amoy body, can see the shadow of Zappos. Nike, Adidas, Converse, New Balance, Puma, Reebok, Way Galaxy, clover, Li Ning, Peak and other brands, can be in shoe city in these networks to buy.

IResearch estimated 2015 retail sales of China's footwear business e-commerce will reach 160 billion yuan scale. This Nike Air Max 24-7 allows later still in a wait state or other traditional footwear brand s heart.During the 90th Anniversary of Xiamen University, as of April 5, the school has accepted the community donated a total of nearly 7 billion. Among them, the local leading enterprises in Jinjiang, Anta and seven wolves were donated 10 million yuan.


Xiamen occasion of the 90th Anniversary of the University, Xiamen University, students, alumni and the public on May 5 at the "Donated to the Education Conference, " donated a total of nearly 7 billion yuan.

Fujian seven wolves Group Ltd. Chairman of the Board Zhou Yongwei Nike Air Max 90 Group donated 10 million yuan. Zhou Yongwei is the EMBA Alumni Xiamen 2005; ANTA Sports Products Limited is currently chairman of Mr. Ding Hemu and alumni donated 10 million yuan Shizhong.
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