For Fashion Jewelry Or Else, Consumers Like Pure Plays
Be it fabulous fashion jewelry, modern consumer electronics
, or matchless travel deals, all have come in the convenient access of growing population of netizens. The online stores are fortunate enough to regale the upswing in revenue year on year notwithstanding the apprehensions that recessions would bring down consumer spending and that actually Europes top producer and exporter, Italy, endured drop in exports to US, UAE, and Hong Kong last year.
Last year growth in e-retail revenue attests the argument that there is a gradual shift in shoppers tendency to the ecommerce platforms and auction sites from brick and mortar retail outlets.
Online retail business also known as pure play is growing leaps and bounds. Selling consumer electronics, food and beverages, clothing, fashion jewelry, cosmetics, sporting goods, and other merchandises, the ecommerce stores and internet auction sites generated $196 billion revenue in 2011 indicating 11 per cent growth over previous year, according to a report by IBISworld. This figure does not include revenue from stores that both have physical and online presence.
The ecommerce and online auction industry employs 177,642 people in US and more than 51,037 businesses are associated with it. Increasing broadband penetration, improving e-payment infrastructure, and growing population of internet shoppers are giving a boost to the industry that is outpacing brick and mortar businesses in few sectors, said the time-honored research firm having deep insights about the 700 plus industries of US.
Auction sites along with the discount houses attract customers towards the online shopping channels. Daily deals touted from group buying platforms lure a horde of coupon-lovers who make both payments online or at the point of sale to get price concessions of up to 90 per cent on delicious barbeques, chic contemporary garments, spa treatments, tickets to the adventure parks etc.
However, most of the payment transactions occur online due to the pervasive payment gateways such as PayPal, which extends services in 190 markets and 25 currencies across the world. Daily deal sites offer best deals to attract shoppers towards a plenty of goods and services.
US consumer market is a springboard for the online businesses. Especially, its west, southeast, and Mid-Atlantic regions encompassing Dealware, Maryland, Washington D.C., New York, Pennsylvania, Florida, Georgia, North Carolina, and so forth are said to be the paradise for online retailers as most of the countrys ecommerce revenue spring up there.
Internet shops focus on these regions to rack up sale points while usually daily deal companies seek merchants in the locations to create hot deals in line with the likings of the locals.
Fashion jewelry is one of the most sought after products of the internet shoppers. During the holiday season, the sale of jewelry and ornaments scales up to a considerable level while deals of emeralds, trinkets, bracelets, and an assortment of dazzling jewelries remain in the limelight at the daily deal platforms almost year round. Deal aggregators also pull together a score of off-price specials from eclectic sources.
In view of the consumers rising interest for convenient shopping and penchant for product information before making a purchase, it can be said that online shopping numbers continue to go up.
by: Tariq Saeedi
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