Ford F-150: An American Classic

It is noteworthy that Ford is the only major car manufacturer in the country that did not accept federal bailout money

. As other companies struggle, Ford rides through with innovation and a commitment to improvement, change, and satisfying shifting customer demands. It also doesn't hurt that they make the most popular cars in the world. The Ford Focus is the little engine that could, improving until it has won scores of awards; the Fusion and Fusion Hybrid have powered their way onto American streets with outstanding fuel efficiency; and, of course, the F-150, one of the most popular trucks to ever hit the roads.

The F-150 has been a top-seller for over 60 years, and it has been the most popular vehicle sold in the United States almost every year for the past 30 years. What began as a solid, no-fuss workhorse has progressed into a comfortable, smooth, and fun ride - but it still gets the job done. In fact, the F-150's towing capacity is one of its best features: it can tow more weight than any other truck in its weight class. With trailer sway control, integrated trailer brake controller, box side and tailgate steps, the F-150 is the right choice for active, hard-working people. And the fact that it is relatively fuel efficient (compared to other comparable vehicles), adds to its gigantic appeal.

Before you head off to the dealer's lot, you will want to have a few vital pieces of information. The first is the MSRP of the F-150 - this is the price that Ford suggests the dealers sell the truck for, but it is not the price you should pay. If you pay MSRP, you got a terrible deal! You may also see how much the dealer bought the truck from Ford for, which is the dealer price. The most important, though, is the average price paid by car shoppers in your area. Here is how it breaks down for the F-150 in Austin:

*MSRP: $23,035

*Factory Invoice: $22,308

*Dealer Price: $19,146

*Average Price Paid by Consumer: $19,075

As you can see, if you pay the MSRP in Austin, you are paying over $4000 too much, and that is before you tack on the money you pay after it is financed. In Austin, F-150s are selling for just over the dealer's price, and this is vital information to know. If you go to a dealer that is asking $22,000, and telling you what a great deal it is because it is over $1000 under MSRP, you know that the deal is not that great at all. This allows you to either negotiate the price or walk away and choose another Austin Ford dealer.

Look for Ford dealers online, ask for recommendations from your family, friends, neighbors, and coworkers, seek out consumer review sites and check out dealer ratings, and most important, make sure that you know just as much about the F-150 as the salesman - and much more about your needs, your budget, and the absolute most you are going to pay. Soon, you'll be off to tow a few tons of cargo in your new F-150.

by: Roger Ubik

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