Also, the company is planning to come up with 8 new Figo models in another five years
as this model has helped the company in tripling its sales in the recent months, stated Michael Boneham, president and managing director of Ford Motor India. The carmaker is now planning substantial investments in India for becoming a major player in coming years. Ford India has also worked out a formula for the Indian consumers and the Indian consumers have responded well to this formula. Ford India has analysed its cost of ownership equation also. Boneham said that Indians want a product which provides value for money and not a cheap vehicle.