Forecast Margins For Mobile Broadband Are Strong In Asia-pacific

Mobile broadband industry survey, Asia-Pacific: 200910

Results from Asia-Pacific mobile broadband industry survey show a maturing industry. Although respondents in our 200910 survey still believe mobile broadband is good news, they are now more realistic about its benefits when compared to the more overt enthusiasm of 200809s survey. Margin expectations are more reasonable, the threat to fixed broadband is better understood, and new charging methods beyond flat rates are being explored. ( http://www.bharatbook.com/detail.asp?id=126012&rt=Mobile-broadband-industry-survey-Asia-Pacific-2009-10.html )

Key chapters :

Executive summary

In a nutshell

Ovum view

Mobile broadband still good news, but realism sets in

Forecast margins for mobile broadband are strong

Watch out fixed broadband! Mobile broadband is coming

Laptops/netbooks and handsets are key devices

Differentiation is difficult

Proposition must be more than just cheap pricing

Forget about VASs as a differentiator

Access is the killer application

Browsing is the leading traffic-generating application

Unlimited/flat-rate charging models most effective

Traffic growth poses challenges

Backhaul

Backhaul is restraining services; investment is required

Wired or wireless backhaul investment?

Access

Radio access capacity less of an issue than backhaul, but only slightly

Solving the capacity crunch

Survey methodology

About the survey

About the respondents

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=126012&rt=Mobile-broadband-industry-survey-Asia-Pacific-2009-10.html

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by: Bharat Book Bureau

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