Forget The Rules Of SEO: Use Them To Your Advantage!

Launching an SEO campaign that succeeds at improving your rank in the search engines involves quite a few elements

. No matter what strategy you use, however, you have to give priority to building quality backlinks to your site. What kind of backlinks you build for your site might make or break your SEO campaign, which is why you should always aim at acquiring high quality backlinks that are relevant.

One SEO tip that will go a long way for you would be to submit your link to the web directories, since the search engines tend to count them as quality links. The status of you site with the search engines will instantly improve if you can get links from quality directories such as DMOZ or Yahoo! The most highly regarded directories, however, are careful about who they list, so it may take you a while to get listed with them. In order to maintain their reputation, they want to be sure that undesirable links are left out. So until your site gets listed in the big directories, you should take out time to submit to other smaller directories that are not only easy to get into but are also targeted.

The URL is another important factor in determining your search rank. That's right, when search engines rank a web page, they analyze the URL to see if it is relevant enough. By using your targeted keyword in the URL, the search engines will rank your site higher. Whether the keyword appears in the domain name or the file name, the effect is the same. Using the main keyword in either the domain name or the title is what is important. This gives the search engines enough reason to increase your rank. There are many sites ranking high for certain keywords, despite having only a few backlinks. So focus on this factor if you want to grow your chances of SEO success.

Using Anchor text is yet another good tip. Huh? Anchor text, what's that? Anchor text is the text or verbiage used to describe a link. Incoming and outgoing links should both have proper anchor text. A fantastic addition to the benefits of anchor texting is that search engines are able to more accurately rank your page based on your targets. Your visitors will also be more able to see where the link is going to take them before they ever click on it. In the big picture, anchor text will increase your rankings drastically.

If you want your search engine optimization campaigns to pay off, you have to be sure to attend to all of these individual elements, as they combine to create good results.

Forget The Rules Of SEO: Use Them To Your Advantage!

By: Dario Montes de Oca

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