Fossil Watches Offer Modern And Vintage Appeal
American watchmaker Fossil was founded in 1984
. It was one of the first companies to manufacture watches not only as functional time-keeping devices, but also as fashion statements. Fossil styles are classic with vintage details that reflect creativity and originality. The company's tagline is "What Vintage Are You?" Fossil watches are sold all over the world in famous department stores such as Neiman Marcus and Saks Fifth Avenue, through Fossil stores, and on their web site, www.fossil.com. The company also manufactures clothing, handbags, and other accessories, including belts, sunglasses, jewellery, and other small leather goods.
In addition to the regular Fossil brand, Fossil also manufactures men and women's watches under variations of its regular line, through brands including Relic, MW, MW Michelle, Mobilewear, and Zodiac. According to their web site, they also design watches under prestigious brands including Burberry, DKNY, Emporio Armani, and Marc Jacobs.
Fossil styles are ever-changing to reflect the latest trends current customer lifestyles and their experience design team takes great care to produce unique pieces that look like they could be one of a kind.
Fossil has always been known for their original tin watch packaging. In recent years, Fossil invited artists and designers to submit their own designs for artwork to update the style of these tins, resulting in special edition watches and tins. Fossil also published a book of their unique history featuring different styles of tins over the years. According to their web site, the Fossil tins have almost been as famous at the watches themselves.
Fossil is currently featuring retro inspired style watches for women, reminiscent of the '30s and '40s. These adorable watches are extremely versatile because they are convertible. There are multiple straps available that can be interchanged with watch faces for a different each look time. This is a great option for matching up watch style with different outfits.
Another summer watch trend is vintage exploration. These watches are earthy and have natural toned colour themes and animal print straps, keeping in line with other similar current fashion trends.
Fossil also has the "boyfriend" trend watches, designed to fit a woman's wrist, but with a masculine edge that makes it look like she just borrowed her boyfriend's watch. These have thicker bands, larger faces, and lots of metal.
In addition to summer trends, Fossil continues to offer classic and dressy styles for women in a variety of styles from regular watchband looks to upscale bracelet style watches in silver and gold tones.
For men, Fossil creates modern, classic, and masculine looks in watches. They also have a special line of collegiate and professional league team watches for those men (or women) who are into sports and want to show support for their team. These include watches with NFL and MLB team logos.
Fossil also offers a special limited edition line from designer Phillipe Starck. This line features sleek lines and contemporary unique designs and colours. Styles are available for both men and women.
To quickly view all Fossil styles and search by trend, visit their web site.
by: Peter Farrar
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