Four Emails That Will Boost Your Customer Retention Rates

As internet marketers we build email lists because it offers a better chance of making

the first sale, and also helps to increase the customer retention rates. The problem is that many online marketers become so involved in increasing the size of their lists that they forget to take care of the customers and subscribers that they already have. Sending out too many emails that fail to add value to your list will have people unsubscribing very quickly. Although the majority of subscribers do expect to receive a certain amount of marketing emails from you, at the same time they do also anticipate some benefits and value from the relationship.

Here are four emails that you can integrate into your online email marketing campaign that will make a big difference to your retention rate:

1. The first kind of email is pretty easy, it is just a useful reminder that refers to a purchase they either made or still make on a regular basis. When you run a membership website as an example, you will usually send a reminder out at the end of every month a few days before the subscription payment falls due. Many people are not confident when it comes to sending out this kind of email, but if you consider it you will realize that is also offers you an opportunity to feature any content which you may have available in the near future and it might even make them want to stay as a member because they are interested in what you have coming up. Most people cancel memberships because they don't use them enough.

2. Take time now and then to send out a real Thank You to your customers, not only the email that goes out to a person who purchases something from you or subscribes to your email list. Many people pretty much expect these kind of thank you and don't give them a second thought. Sending out random thank you emails or birthday wishes will go a long way towards email subscriber retention.

3. The next email concerns any social features that you may possibly have on your website. For instance if someone tags you in a photograph or they "request friendship" with you on Facebook or another social website, then that site will send you notification. This is a great opportunity for you to send out a simple email message to this subscriber, but it achieves an important purpose and that is to encourage them to make another visit to your website. A strategy like this can obviously only be used in you actually have social features on your site.

4. A very effective but often overlooked email is one where you ask the customer or subscriber to take a survey of poll. Most customers will have some sort of opinion on the product that they purchased from you or the products that you promote. Getting them to complete a survey will not only help you to find out precisely what they want (which you can refer to in later emails) but it also shows them that you are really interested in their opinion and in building a relationship with them.

Any internet marketer will tell you that a list is the lifeblood of an online business and retention of your customers will improve whatever email marketing campaign you run. By using these 4 tips to retain your customers your online success is more likely to happen.

by: Michelle Jayes

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