Four Fundamental Attributes Every Mobile Marketing App Must Have

As science continues to open up doors for enterprises to be engaged in the ever developing

opportunities for mobile marketing, developing a mobile app is important to success. A mobile marketing app is one which a user downloads onto the smartphone or tablet computer and can easily find information about products and services, contact consumer service and browse through a catalog for ease of shopping. Some apps even enable for over the air purchases to be completed through a web catalog or POS terminals in a store.

A mobile marketing and advertising software can include almost everything that a regular website can. While this is something that can be done, it is not necessary to do so. People today go from one mobile application to another in search of those that will give them what they want now. To remain a consistent part of your customer's lives you need to give your app the means to provide value. Here are four essential attributes your mobile advertising application must deliver on that value.

Create A One Touch Environment

Customers want, and use, applications that are going to be easy and do not require a lot of multi-level interaction. One, and at times two, touches are all that people desire out of their applications to satisfy their most immediate requires. For a mobile advertising and marketing application your contact information, directions to a nearby store, web site access, and product search should all be at the very beginning level of the application.

One touch access to your corporation information will allow consumers to find out the information that they want quickly and with ease. All of these features should also be tied to a method of calling you directly with just the touch of an icon or button.

Give Users the Ability to Share

Social media is a powerful force in the world today. News is broken from around the world to the rest of us almost instantly. And with all of this is the ability to share it with our own followers and friends. The same principle is at work within mobile marketing. When developing a mobile app for your company is must contain the ability to share products and pictures is a tremendous benefit.

People love to share what excites them. Enable within your application the ability to share through multiple areas like Facebook, Twitter, Pinterest, and via Text and Email.

Automatic Coupons For Visiting and Purchasing

Another important ingredient to a quality mobile software is taking advantage of the GPS function in most smartphones. By utilizing this feature, your app can present automated coupons that are based on visits and purchases at physical store locations. Once a predetermined amount of visits has been reached, the software can then alert the user of a special deal they are now qualified for. This not only gives incentive for more client involvement with your application, and store, but also gives you the ability to engage with them on an ongoing basis.

Include An Instant Method for Purchases

Starbucks and other leading retailers give their application users the ability to make purchases straight from the app while in their stores. Other apps, like Amazon and WalMart apps, give users the ability to use their built in shopping cart for making purchases. Studies have shown that consumers are starting to purchase more with their tablets and smartphones than through their computer. This is mostly due to the "always being connected" culture we live in today. Taking advantage of this will help you to stay within the lives of customers.

Get a head start on your competition by constructing a dedicated mobile advertising app for your business and products. When planning out your mobile marketing and advertising application keep these four essential features in mind for a complete shopping and information experience.

by: Lee Janos

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