Four Marketing Tips For Better Customer Loyalty

Retaining acquired customers takes effort

Retaining acquired customers takes effort. It requires a customer retention program and a conscious, focused effort to keep those customers you've spent so much time and money and worked so hard to acquire. Here are several ideas to help you:

Understand your customer base. Do you know who your customers are? Customer bases are diversified. They are made up of several demographics, with several needs and with several motivators for associating with you. Profiling your customers will tell you number of things about how to keep them.

So, therefore take it a step forward. Discover not merely who your customers are, but what they need. When was the last time you did a customer survey?

The more you find the exclusive demographic and psychographic composition of your customer base, the more you will be able to adjust products & services to fulfill to their specific needs and the more likely you are to keep on their loyalty.

Make it special and personal. Switch from one-size-fits-all direct mail and email campaigns to one-to-one communication as much as possible. This must go past "Dear " and include content driven by demographics, psychographic, demonstrated interests or previous acquisition history. The goal at this point is not merely to allow your customers know that you know their names, but to expand the significance of your messages or communications.

Rise the frequency. Stay in touch with your customers regularly, not only when there is a specific promotion or event. This is the iintent behind monthly electronic newsletters and "tips and tricks" postcards, especially those tailored to each one recipient's personal requirements. This improves a relationship which creates a value beyond price and convenience and keeps your company top of mind.

Strengthen and support loyalty with rewards. While customers are loyal, let them know that you are gratful for it. Convey them with a thank-you message once in a while. Further reward them for being loyal. Send them special "loyal customer" discounts, modified to their individual habits and interests whenever possible.

by: nvvarma

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