Four Small Appliances Lack Of Maintenance Of Pain Problems To Be Solved Sale

With the increasingly competitive market, major appliances increasingly meager profits, in order to expand living space, relatively large profit margins, market prospects of small household electrical appliances has attracted the attention of many enterprises, and have access to, the small household appliance market, the rapid prosperity. However, look at this year's small-appliance market, bustling through the surface, hidden behind difficult for people to ignore. News discovered through interviews, small household appliances market is currently facing four major pain.

OEM products in exports large flock of domestic

Chinese small home appliance businesses and the scenery can be separated from the same exit, one of the most important thing is to do OEM (OEM) export. But from this year (2005) early, domestic exports of many long-term focus on the OEM small home appliances enterprises have turned to offensive domestic market, reason, a leading home appliances company official said, is mainly a long survival labor advantage is gradually disappearing, the high cost of overseas OEM market, lack of pricing power, and domestic growing market space, attract more.

Information, 04 years, steel, copper, iron and other raw materials and energy prices continued rising prices, combined with appreciation of the yuan free space for small appliances OEM business cost pressures caused great. And since product pricing is subject to long-term holding hands in the brand business, which had been reluctant to share the burden of cost price, so small appliances OEM business profits generally fall into difficulties.

Order to solve this problem, many small businesses have turned to domestic home appliance OEM market, according to report, such as long-term focus on export markets, only a hundred Ling appliances, has been engaged in OEM appliance and so began the Po Sheng strong the development of the domestic market, such as small household appliances enterprises Principal Amy stepped up efforts to develop the domestic market, trying to both domestic and foreign markets through the complementary and balanced international market risks.

Export enterprises turn to the already fierce competition in the domestic home appliances market competition is more intense, profit margins declined sharply. In charge of a domestic home appliance giant, told reporters, we had to expand living space, and small household appliances market coveted high profits, business has made great efforts to advance the decision of small household appliance market, but access is not a long time, has not enjoyed high profits pleasure, and they felt the chill blowing. Now the addition of a large number of export products to the domestic market, small household electrical appliance enterprises a good day is over.

Enough space to expand hindered innovation

Recent years, although the rice cooker, water dispenser, electric iron, hair dryer, razors, electric toothbrushes and other functional and practical, a wide variety of small household electrical appliances has become a necessity of modern family life, "Little household appliances, big market "trend is more and more clear, but that does not mean small appliances this step on the broad road in the country. On the contrary, many small appliances due to lack of innovation, the same phenomenon seriously, feature development is difficult to adapt to conditions.

Although far from the conditions in the field of home appliances is a relatively common phenomenon, but particularly in the field of small household electrical appliances, a very typical example is the vacuum cleaner. Vacuum cleaner should belong to the earlier emergence of small household electrical appliances, but in recent years, the sales situation has been unsatisfactory, 3 million units per year with sales of more than 60 million fans per year compared to sales of units is too little. One of the main reasons is that most of the carpet cleaner dust still the main draw, and this feature off from the Chinese people's living habits, as most Chinese families are not at home, laying carpet.

In addition, bread, barbecue grill, electric wine bottle opener, cutting frozen meat electric knife, electric can opener, neck hanging oxygen device, cup-shaped egg, Deep Fryer, electric coffee pots and other small home appliances sales largely depend Meetings gift to keep, but sales are still not satisfactory, primarily because of the small household electrical appliances in the functional development of the situation away from.

China's small household appliance market

size of 350 billion yuan and the annual growth rate of 30% led to domestic and foreign firms compete enclosure, numerous brands on the market, are stunning. However, behind this prosperity, the appearance of similar function similar phenomena such as growing homogenization, also triggered the vicious shudder to small household electrical appliance enterprises. Experts point out that we look at the development of China's home appliance market, the price level of the tragedy of war is always the same lack of product innovation, closely related to the severity of the same phenomenon. Small household electrical appliances such lack of capacity for independent innovation, very bad for their development, will make our country has been in the international industrial division of labor in low status in the international competition, lost the right to speak, but also very difficult to really open up the domestic market.

Uneven quality of the security bottlenecks incomprehensible

Four Small Appliances Lack Of Maintenance Of Pain Problems To Be Solved Sale

By: witch

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