Four Step Model For How To Do Affiliate Marketing

Rather than the usual models for affiliate marketing

, you can take four simple steps for how to do affiliate marketing that will have you not only find and offer other marketers' suitable products and services, but more importantly at the same time, have you create and build a profitable online information marketing business.

Often when using affiliate marketing, the method involves driving traffic to an affiliate marketer's product and you will get a cut of any sales made. The problem with this is that the vast majority of prospects who don't buy are lost to your internet business forever. In addition to sending them to the affiliate product offer with free traffic methods you can also use paid for methods. The problem with this is that this can turn out to be a very expensive model if the prospect just looks and does not buy.

The four easy simple steps for how to do affiliate marketing is about using a smarter model which involves generating targeted traffic but the big advantage is that you don't lose the vast majority of them first time off and thus are able to offer them both your own and affiliate products at your choice of time.

The first thing that you need to do is create a landing page. That is a web page where you send your targeted traffic to. It will be a straight forward designed web page used for only one purpose. That purpose is to get the prospect to sign up to your email list by offering them a valuable and helpful incentive. This can take the form of a report, eBook, audio, video or mini course which will start to provide them with the information that they are searching for. You are starting to build a relationship with them and portraying yourself as an authority figure.

Next, you have to write a series of emails to build that all important relationship with the prospect by helping them and building trust. The emails, which can number perhaps around six, will be your opportunity not to undertake a hard sell, but to provide yet more information on the subject matter that can be used by the prospect to further their interest or start to solve a problem. The latter emails can then introduce an affiliate product that is the exact solution to the challenges and problems talked about previously.

Yet for this to model to work you need to generate targeted traffic to the landing page on a consistent basis. Very effective free sources of such are undertaking article marketing, blogging, video marketing, social media etc where you capture the prospects interest and ask them to click on a link to come over to the landing page where more information is made available plus the all important incentive as a thank you for signing up to your email list.

This very successful model of affiliate marketing is centered around building an email list full of targeted prospects. This is the key to building a successful internet marketing business that, whilst using some affiliate products, does not lose lots of prospects at the first stage but captures them on your email list in order to continue to market to them.

by: Michael Tasker

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