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Four Steps to Market and Sell Your Used Ambulance

Four Steps to Market and Sell Your Used Ambulance


Used ambulances are a perfect way for private ambulance companies and municipalities to update emergency equipment while saving money. However, if you're a private seller or new dealer, where do you begin? Here are four short tips to get you started down the path of selling used ambulances.

Take pictures and video of your used ambulance

This is a no-brainer, but let's expand for a moment. Some sellers do, in fact, post ambulances for sale without pictures or video. Pictures are a must. If you're an overachiever, go for video, too. No one wants to buy a product they have never seen. Even if "seeing" is through a screen, pictures give a buyer a general sense of the condition of a used ambulance.


It's a good idea to snap pictures of both the interior and exterior of an ambulance. In this instance, the more pictures you post, the better. If you would like to include video, there's no need to make it fancy. Shoot the engine running or walk through the medic unit. Uploading multimedia only enhances your presence as a reputable seller as well as your product. Finally, keep each picture under 2MB (as a general rule, this means no high-resolution images).

Find a reputable website to post your used ambulance for sale

Some websites charge posting fees. While nominal, who wants to pay when the same thing can be found for free? Definitely not me, so it's best to do a little research first in order to find sites that offer free ads. By posting an ad to an established online database, sellers have an immediate network of buyers. As a bonus some sites take the time to promote your ads through social networking sites like Facebook and Twitter. Most sellers do not have the time to promote beyond posting ads, so it's important to find a site that offers the most exposure for your time.

Make yourself available.


Beyond the multimedia musts and posting online, sellers of used ambulances need to make themselves available to potential buyers. What does this mean? Check email frequently, ditch the music on your voicemail for your first and last name, and start returning phone calls. Create a contact calendar to schedule return phone calls. While no one likes a pushy salesperson, scheduling follow-up calls at weekly intervals builds business relationships. Don't push it, though. One call every two weeks is sufficient until the potential buyer either finalizes a sale or says maybe next time.

What are your pickup/delivery options

Now that you have promoted your used ambulance for sale and scheduled some follow up calls, have you decided how you plan to deliver? If you want to keep sales local, state that in your used ambulance ad. If you are willing to deliver a vehicle (with or without a charge) add that, too. Do you have the capabilities to export to another country? This will expand your buying pool, but you may not want to venture into international selling. Strike a balance and be clear. Buyers respect limits more than promises.

What are some other tools to sell your used ambulance? Did we forget any? If so, let us know. Or, if you have a tip, send that, too.
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