Four Styles Of Living Walls To Reflect Your Company Brand And Image
To many people, companies that invest in living walls simply have a large budget
with enough spare to pay for such an elaborate feature and declare their appreciation of the environment. But in fact these walls of green can be used as a highly effective form of brand marketing and promotion.
While it is true that a vertical garden is one of the more elaborate aspects of interior landscaping, there is no doubt either in the advantages it has in terms of promoting a company image. But there is still a need to choose the right design to complement the company and what it represents.
A landscaping professional can go through the plant catalogs with clients to decide on the best to choose, but we have put together a short list of some of the more common design ideas available.
Vertically Manicured
Probably the most common style is the neatly present green wall with closely manicured foliage. In some cases, the wall looks like a lawn, in front of which people can wait in a reception area or eat their lunch. Indeed, in some cases grass is used, but a variety of plants exist with closely lapped leaves that give the same effect.
Their basic design makes them perfect for offices that want to promote a sense of refined discipline, perhaps in the accountancy or architectural sectors.
The Ruffled Look
Certain plants have a natural droop which, when included in a green wall, giving a ruffled or even shaggy look to the wall itself. It might look unkempt but the fact is they can have a very positive effect on people. For the most part, these walls contain one plant, thereby giving a carpeted effect, but different plants can be mixed to create contrast.
There is an overall lushness to walls of this design, which suggests affluence and luxury, something companies in the financial services and hospitality sectors like to promote.
A Patchwork Quilt
With some careful preplanning, a patchwork effect can be created. All that is needed is to map out the specific position for plants of varying shades of green and other colors. The effect can be quite striking, especially when greeting a client or visitor walking in to an office reception area.
There are two main design details that can be applied. Firstly, the different shades can blend into each other seamlessly, which makes for a very smooth effect. Secondly, a metallic divide can be placed around each shade, effectively creating boxes.
This type of design is particularly popular amongst companies involved in graphic design, internet services and even construction services sectors, mainly because of the mixture of creativity and discipline that the design suggests.
Color Splash
Of course, having a box effect is impressive, but a far more elaborate color splash effect can be even more so. This kind of green wall requires some extremely detailed preplanning, though an interior landscaping expert will know which plant to choose to achieve the desired effect.
The shades and colors chosen are placed together according to the agreed design, but the most commonly chosen tend to be sweeping strokes of individual shades, either streaking across the wall, or radiating in different directions from a central point. These designs are generally popular amongst companies in artistic sectors, such as design, crafts and paints manufacturing sectors.
What this also means is that even corporate logos can be presented on the wall, though the particular colors might differ a little. After all, not every plant can be used on living walls because of their tendency to shed leaves and petals, or even failure to last in the environment placed.
While the range of creativity in these walls is high, the inclusion of a vertical garden in any work place certainly has aesthetic advantages that employees and employers can benefit from. The impact that these living walls have is quite acute, whether they are in a reception area, in the canteen of the office building or even along the corridors.
Indeed, the choice of plants, and the design they are presented in, can add even further to the impact. It makes earnest investment worthwhile, and by flicking through plant catalogs, the perfect combination of greenery can be identified to ensure the most can be made out of it.
by: Sarah Shore
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