Four Tips on Using Mass Email- To Build Your Reputation

Four Tips on Using Mass Email- To Build Your Reputation

March 03, 2010 PSTviews: 301

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Across a global scale, mass email marketing is quickly being recognized as a marketing method that offers one of the best dollar-for-dollar returns on investment today. You don't have to be an advertising specialist to develop a sound strategy for sending email to customers and potential clients who have already expressed their interest by signing up for your campaign. Having said all that, building up your reputation requires time and dedication if want to achieve success, so here are four tips that will put you on your way.

1. Avoid Purchased and Outdated Lists -

You can destroy your reputation very quickly by using purchased or outdated mailing lists. When buying a list, you are taking the gamble of sending mass email to people who have no interest in hearing what you have to say. Even if the subscriber agreed to receive messages from a particular party, that party wasn't you, so future spam complaints are almost guaranteed. The organizations marketing these lists make all sorts of promises, but most of those claims can be described as questionable at best. The outdated list is equally ineffective because it is very likely to contain obsolete email addresses that cause your messages to come bouncing back. To be on the safe side, it is better to avoid these types of list and work with a base of subscribers who willingly signed up to your campaign.

2. Deliver Valuable Content -

One of the best ways to build your list and reputation is to simply deliver mass email content your readers and customers find valuable. If you are able to keep your audience happy with content that speaks to their needs and preferences, they will be far more likely to encourage friends and associates to sign up. Because people may pass your email around, be sure to include a subscribe link so new readers can easily sign up when the message is forwarded to them. Several mass email marketers have found that this is an effective way to strengthen their reputation and gain recognition as experts within their respective fields.

3. Send a Welcome Email -

Not only is a welcome email a good way to show courtesy to your new subscribers, but also earn their trust and prevent spam complaints in the future. Sending this message is highly recommended because it reminds people of who you are and why they signed up, in addition to letting them know what to expect in terms of frequency and content. Do this is and recipients will likely recognize your subsequent emails, instantly realizing that you are someone with genuine intentions and not a spammer. If they like your content, they just may add your email address to their list of approved senders without even asking.

4. Make Sure You Have Permission -

Email is like a double edged sword when considering that it can be so powerful, yet so detrimental at the same time. It is very inexpensive and so effective, that everyone from businesses to general consumers use it communicate on a daily basis. However, it is also a tool that requires explicit permission from the recipient. Without permission, you could find yourself losing prospects quickly while facing harsh penalties for violating the CAN-SPAM. Act. Luckily, permission is not all the that difficult to obtain. Give your ideal subscriber a good reason to sign up, and you will have the permission needed to execute a successful mass email campaign.

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