Frbiz Reports Market Wide Market Foreign Brands Beachhead Baby
Creative toys, high-tech breast pump, designed ingenious 360-degree adjustment based infant car seat ..
. ... before the end of the sixth in Hangzhou, China International Industry Fair women and children baby compared with previous years, the largest The highlight of the foreign brand after another, such as Austria, Australia, Japan and other major brands to increase participation.
Shouted effort spare foreign brands
Each baby products are full of wonderful ideas and concepts, especially the international brands, Kung Fu is spare. In from the British "Tommy Land" brand stands on a color according to temperature, the bottle has attracted a lot of young mothers stopped. The company will tableware thermal technology into the design of the introduction of a temperature utensils. Of staff, said, "When the temperature meets the exceeding 38 ? tableware food or drink, it will turn from red to yellow to remind you to use high temperature should not baby ... ..."
There are German, "Hui Shu-step" in a very hot shoes. This anterior third of the children's shoes specially designed with curved curved groove, more baby fan of the foot.
"Not our kind of xenophilia, but some foreign brands are more consistent with the design and concept of the child's needs," Chen Jilan people attended, Hangzhou, told reporters that "the quality and design of the product itself is the key to attracting consumers."
Venue 800 booths, most of the smaller domestic brands booth, booth layout at the same time as an international brand with bold colors. Hangzhou Baby Association spokesman Zhang Wei explained that the baby outside the relatively mature industry, from exhibitor, booth layout to the product display and so hundreds of times, parents and children to meet the demand.
International biggest names in speed beachhead
In addition to corporate presence alone Baby Fair this year, several foreign companies have formed a delegation to come to baby exhibition dedicated to the establishment of the "Japan Pavilion", "Taiwan Pavilion" and, in unison shouted, and enhance consumer brand awareness.
Last couple of years, Hangzhou field of international brand baby products increased rapidly. U.S. Enpei Lite laboratory, Han Guoli child Po, Hong Kong Huaxing toys, Taiwan Kwong Wo Tong month of meals through a proxy, shopping malls, stores the form of playing their brand.
Some international brands have also accelerated the pace of market development in China. Last year in November, the Japanese brand E Puli good baby product companies to come to study in Hangzhou, access, ready to set up their own factory in Hangzhou. The Baby Expo conference, the company president Tom Brown personally led, he repeatedly said: "The Chinese market is important to us."
China baby market is becoming the new target of domestic and foreign venture capital. The end of last week in Hangzhou has attracted international baby forums, including CITIC Industrial Investment Fund, Hina Group, including a number of domestic and foreign venture capital. ZHAO Xiao-bing Hina Group General Manager, said: "The current target fund size of China's infant and toddler industry over a few hundred billion dollars."
Catch up local brands
Stationed outside the major brands of large-scale, competitive drive to accelerate China's baby consumption. Shell Group for the U.S. to face competition from international brands was very confident. Xie Hong, chairman, said, "Tony from the U.S.," the product has been developed according to the characteristics of Chinese babies, with world-class quality control standards.
After several years of development, and domestic baby food, baby clothing and baby toys, pregnant with a certain market has produced a number of local brands, such as the shell for the United States, Babe blood Po, good boy and so on. At present, Hangzhou has more than 100 of the baby products business, no longer limited to pregnant baby food, clothing, toys, but also maternal and child services, early education, etc., in 2009, sales volume reached 15 billion yuan.
Association spokesman Wei Zhang Hangzhou Baby analysis, compared to big brand products outside of China's domestic brands should better understand the characteristics of their baby, this is the advantage. Such as milk powder formula, most brands come from outside the country, due to race, genes, diet is different from China's baby's body and baby are different abroad, the demand for nutrients is very different. The lack of Chinese domestic brand, you can find the corresponding international partners.
by: heiyou
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