Frbiz.com Reports Flat-panel Tv Sales Blowout Hong Kong Stocks Sought-after Domestic Appliances

This year, Hong Kong stocks listed in the domestic color TV enterprises strongly

sought after by the market, Skyworth Digital (00751.HK), TCL Multimedia (01070.HK) shares were up nearly 10 times and 40 times.

Investment in Securities researcher Yuan Haoran, said home appliance market has always been a listed company in Hong Kong is not a popular species, the sharp rise in stock prices this year caused many investors to surprise, its underlying factor is the performance of domestic color TV industry, a sharp increase this year.

Flat-panel TV sales blowout

"Hong Kong market is generally believed that household electrical appliance enterprises in the Mainland's gross margin is not high, and growth is limited, which is listed in Hong Kong in recent years, household electrical appliance enterprises in price-earnings ratio is not high, it can hardly become a hot stock market, the main reason." Zhi Gao Holding a source said.

Home appliances this year has become a "dark horse" Frequency out Forum. Skyworth Digital from November 2008 the Hong Kong dollar rose 0.28 of a minimum 10 months 19 4.29 Hong Kong dollars, or up to 15.3-fold during the period; while TCL Multimedia is even more astonishing rise from the lowest point in January of this year rose to 0.12 Hong Kong dollars 19 5.96 Hong Kong dollars, or up to 49 times. The Hang Seng Index over the same period is up about 54%.

Wen Jianping, deputy general manager of Openwave consulting firm, said: "Fundamentally, the domestic color TV enterprises amazing performance this year far exceeded expectations, and market share continued to maintain the advantage on foreign brands."

Investigation Agency Orville advice latest statistics show that in September 26 -10 8-day Golden Week sales season, the Skyworth, Hisense, TCL and other domestic brands still occupy the top three shipments, domestic brand overall market share of more than foreign brands.

Skyworth Digital September 15 announcement to increase its 2009 fiscal year sales target from 130 billion HK dollars after a hefty increase to 190 billion HK dollars, up 18% of the company's share price the day. But industry sources, the company raised 19.0 billion Hong Kong dollars after some conservative sales target for fiscal year should be able to reach 200 billion Hong Kong dollars.

Data show that April to August, 2009, Skyworth flat-panel TV sales to reach 1.848 million units, an increase of 248%. TCL Multimedia published data also showed that the first half of the domestic market the company's flat-panel TV sales to reach 1.59 million units, up 248.9%.

Hisense Electric recently in response to notice of the first three-quarter net profit to grow by over 100%. "Performance substantial increase was mainly attributable to a substantial increase in sales of flat-panel TV market share continues to improve." Hisense Electric Sales Company, an executive said.

Skyworth Group, Chairman of the Board Zhang Xuebin, says that "the global financial crisis and the rapid escalation of flat-panel TV Skyworth provides an unprecedented opportunity, if seized the opportunity, Skyworth will be a qualitative leap."

Domestic brand-round catch-up

Wen Jianping, vice president of consulting firm Openwave believes that domestic consumers pay more attention to product quality and features, which makes the past, foreign brands, "51", "11" Golden Week focused on playing the "price war" is no longer the sales strategy less effective. But he also pointed out that the domestic color TV industry still needs to pay close attention to time to achieve a breakthrough in the upper LCD screen, would be difficult to avoid the inclusion of an embarrassing situation of not increasing profits.

Golden Week has just concluded, the Sharp, Samsung and other foreign giants did throw their own trump card, Samsung in order to seize the high-end high-end LED TV market, Sharp, Panasonic and other Japanese enterprises have taken the price war.

Skyworth China Marketing Center, Sun Wei, executive vice president said, "In order to ensure that the profits, foreign brands abandoned the practice of the past, the pursuit of market share, and with the completion of China's domestic brands LCD modules in the upstream areas of the layout of the original foreign camp cost advantage has been largely lost, which is the main reason for stagnant sales of foreign giants. "

In addition to selling full-scale catch up with foreign brands, the domestic brands at a disadvantage in the past the brand, control panels, high-end product development in such areas as domestic flat-panel camp in 2009, has also been quietly catching up.

Brand reputation, while premium domestic brands with foreign investment in the product still has a certain gap between the flat, but have been gradually reduced, and because Taiwan's Sharp screen, discriminatory marketing, LG's "renovation of the door," Toshiba's "vertical door "and a series of serious quality accidents, especially in flat-panel Sharp continued price cuts and other foreign investment, making foreign-invested enterprises have been gradually stepped down from the altar of the high-end brands.

by: himfr

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