Frbiz.com Reports Yahoo Will Unite Oneriot To Push The Real-time Search

According to foreign media report today, Yahoo said it is testing a new search capabilities

to users of other Internet users real-time sharing of relevant information.

Informed sources said that Yahoo is working with Web search start-ups OneRiot and other companies to test real-time search results. Carried out in collaboration with the OneRiot tests will be in the next few days on-line. Yahoo said in a statement that real-time search results will only search for certain keywords appear, Yahoo is still considering whether to launch for all users in real-time search results.

Informed sources said Yahoo's cooperation with the OneRiot is independent of Yahoo and Microsoft's search business co-operation. The traditional Internet search results pages based on link analysis, with this difference, OneRiot search results will be based on Twitter, and Digg users through services such as real-time sharing of information. For example, by OneRiot search key words "Michelle Obama (Michelle Obama)" Mrs. Obama will get information on Halloween activities, rather than pointing to the relevant Wikipedia entry link.

Yahoo's move shows that large-scale search engines are driving the search results in real time. In October, Microsoft and Google each announced with Twitter co-operation, which will help the two search engines to increase real-time search function. However, these search engines still need to address the real-time search results relevance, which is currently surrounding the real-time search of business models is still uncertain.

Twitter CEO, Evan Williams (Evan Williams), said in an interview last week, Twitter is trying to solve these problems. Twitter's own search engine is to invest more in R & D efforts on how to show more relevant to users, not just the latest Twitter messages.

Digital marketing firm 360i, senior director of emerging media and innovation David Berkowitz (David Berkowitz) said that the relative advertisers, real-time search data more attractive to enterprises. He also expects real-time search engine search application will be a big breaking news, but perhaps even more attention to those advertisers with real-time search engine for shopping recommendations user.

by: stefasuan

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