Free Fundamental Basics : How To Create A Winning Mlm Opt-in!
Doesn't it seem as if every time you turn around approached in person or through technology about some new "insider tip
, "widget", and "gadget", from some wannabe top dog in this industry claiming that this is the solution to your problems to winning in direct sales?
It's completely ridiculous.
To speak truthfully, all of these "insider tips", "widgets", and "gadgets", and all the other nonsense out there is what cause more failed "networkers" than anything else.
Why is that?
Simple, because these promised results that are more often than not impossible to attain, shift your focus from your main marketing methods. So, when it's all said and done you've wasted lot's of valuable time and money.
Therefore, today I will share with you the fundamentals that's needed to attain an unlimited amount of free leads for opportunity.
Capture Page That Wins
The very core of your main methods to producing free MLM leads, is learning how to create a capture page that wins.
In reality, none of your other marketing strategies matter if you don't have a powerful capture page that wins. Even if you have over 6,000 followers or friends on all of the social media there is out there, you still would be missing that important link from transitioning your leads into business builders for your opportunity, which is having a capture page.
Capture pages are there mainly for transitioning your site visitors into fresh leads. There are too many "networkers" that are new to this marketing method that input TOO much information on their capture pages.
You want to eliminate anything that can be a distraction to your site visitors on your capture page. So, this will mean no lengthy topics, and NO links to click on.
You want a decision that your visitors will have to be faced with: leave this page and lose this information indefinitely, or input their contact information(opt-in) and get access beyond that point to the inside. You see having your visitors act on their fear of losing valuable information, then providing them with information what was hoped for, is the formula for unlimited amount of Free leads for your opportunity!
OK, lets begin...
Fundamental 1: Your Target Market
You must first decide who will be your target market, before you start to create the content for your capture page. Learning from my free millionaire mindset tutorial series, a simple clear-cut message to the right audience will net better results, than a killer message to the wrong audience. Reason why is because, once you are clear on who your target market is you will be able to create the words fast on your capture page to promote your bribe to the right audience.
Let's make a quick example, My bribe I'm promoting is a free training tutorial series on how to attain success in network marketing. If my capture page were generic for all of my site visitors talked about the training tutorials, then my results would be very minimal.
On the flip side, I catered to exactly what my visitors were looking for by different groups. Some groups may be interested in generating free quality MLM leads, the other group may be looking for how to overcome objections from prospects, and the list may go on. The free training tutorials that I have will aid with all of these challenges. Even though my tutorial will help in all of theses challenges, I would still build different capture pages that will cater to each of my groups for their direct need.
In truth, knowing this just imagine how different your capture pages would be, even if it is still promoting the same thing in which is free tutorials.
If I had a group interested in learning how to get a better position for themselves with their leads for increased results, my headline would read:
"MLM Recruiting Pro Uncovers His Strategy For Recruiting New Distributors As Quickly And Easily As Checking Your Inbox... All Without Facing Any Rejection!"
Just imagine if my page was targeting a group who had interest in generating free MLM leads, My headline would read:
"FREE Tutorials Uncover How To Generate A Tsunami Of Free Unlimited MLM Leads And Explode Your Bank Account With Cash At The Same Exact Time"
Do you Notice how completely different my headlines are (even if they're promoting the same exact thing), and how detailed my headline is to what each audience really has interest in.
Fundamental 2: The Bribe
Your capture page is created to offer for your site visitors something valuable in exchange for their contact information. Some examples could consist of, free tutorial series, free report, etc.
Your ultimate key in creating your capture page is to formulate a bribe so enticing that your visitors must have it and opt-in their contact information for it.
If you come up with a bribe that plain out stinks like I see from other network marketers, then the response will stink as well.
It is very important that you set aside time to come up with a bribe that holds major value, and delivers multiple times more than what they expected. You, see if you under promise and over deliver, you will have some eager fans for you and your business.
Fundamental 3: Keep them blind
Your capture page is simply just for obtaining your visitors contact information. Any lengthy topic should be avoided by all means.
Just picture this example.
Your visitor is viewing your capture page, but sees and clicks a link to your contact page. This distraction has now taken them away from the main topic. So, know with this distraction, how have to know find a way to get them back to your capture page reading your content to successfully transition them into a lead. If, not they will be gone indefinitely.
But to keep the main thing the main thing, just keep your capture page simple. So, the only way for them to leave is if they hit the exit button, or submit their contact information.
Fundamental 4: Selling the benefits
Not selling the benefits to the site visitor is frequent mistake I see people make in their lead generation. As explain in my tutorial training, "If you want to sell mops, you must sell information about clean floors."
You see, nobody wants a mop, even if they bought one. A clean floor is what they really want! So, with this being the case, if you want mops sold, you must sell people on how clean their floors will look after using a mop!
There is no difference from this example to you and your visitors. The features that you are offering to them is irrelevant to them. What they are concerned with is how it will be of benefit to them. So, the benefits must be sold to your visitors!
So here's an example of the difference in giving features rather than giving your visitors the benefits if your bribe is about generating free MLM leads:
Feature: Free Report For MLM Lead Generation!
Benefit: Effortlessly Produce Unlimited Free MLM Leads So You Can Quickly Explode Your Business!
I'm sure you see the obvious difference!
At the beginning it may get a bit challenging turning your features into benefits, but a great way to overcome this hurdle is to ask yourself the W.I.I.F.M. Formula (What's in it for me) and only your benefit would answer this question properly.
Take another look at my example. My feature was "Free Report For MLM Lead generation!".
This is awesome, What's in it for me?
Here's my benefit again, "Effortlessly Produce Unlimited Free MLM Leads So You Can Quickly Explode Your Business!" You see this benefit answers that question properly.
by: Jay Moreland
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