Free Traffic For Real Estate Agents
Free Traffic For Real Estate Agents
Free Traffic For Real Estate Agents
Step by step plan to get free traffic for Real Estate Agents.
Your first step begins with creating a 10-15 page small report that is a very detailed, step-by-step plan.
Now, there are some important aspects of this report that will likely differ from what you've heard before about creating freebie reports that I need to mention in regards to this strategy. So, let me organize the creation of this "strategically designed" report into three simple steps for you to complete.
1. CHOOSE a specific real estate topic.
The first thing that I want to mention is that you'll want to choose a TARGETED topic for this special report. I know, I know, you've been beaten over the head with a "niche" 2X4 so many times you've got splinters sticking out of your scalp. ? For this strategy, you'll want to have a TARGETED topic for reasons that I'll explain in our next section.
"Creating a report on 12 things Home Buyers should Avoid" (broad topic)
would be a better:
"Learn the #1 Secret Investors Use to Buy Homes $10k under Market" (narrow topic)
Think of it this way: What's your field of interest or expertise? Your small report needs to be an written to separate yourself from the other 5,000 agents in your city, who all have the same free reports' they got loaded on their site when they signed up at the brokerage.
Your topic should be specific enough that it would require additional articles, reports, mini-courses, products, etc. to explain the finer points of each "step" included.
Your topic shouldn't be to specific that it can't be "overviewed" in 12-15 pages.(i.e. "Medicine" would be too broad!)
Choose a topic related to your field of interest or expertise.
2. COMPILE a "glorified checklist".
Your small report needs to be in the form of what I'm going to label as a "glorified checklist". A "checklist" is simply a list of "things to do" in order to complete a task. These steps are "checked off" as they are completed. Thus, the term "checklist".
You'll create your small report in the classic "how-to" format (you know the drill, step-by-step system arranged chronologically) but because it's a "checklist" you'll include MORE STEPS than usual.
20-25 steps on your checklist:
Let me refer to just a quick example of 20 steps that might be listed on a checklist of creating an information product to give you an idea here:
1. Determine the target audience you want to reach.
2. Decide upon the topic of your product.
3. Choose the title of your product.
4. Select the format of your product.
5. Brainstorm ideas you want to include in your product.
6. Create a working outline for your product.
7. Identify what "extra content" to save for bonuses.
8. Choose chapter headings for your product.
9. Divide the chapters into daily writing assignments.
10. Create a Microsoft Word template to use when writing.
11. Complete the writing assignments.
12. Read completed materials and edit.
13. Insert additional content where needed.
14. Create and insert graphics as needed.
15. Hire someone to proofread the content.
16. Insert backend offers and additional resource links.
17. Create interior pages (Title, legal, about the author, etc.)
18. Polish the report with styles, indentions and fonts.
19. Compile the product into a delivery format.
20. Price your completed services and prepare to market.
If you're going to create an information product, this is a good checklist of things to complete. Once you've done them all, you'd have a product created.
Now, the reason I described this as not just a "checklist" but rather as a "glorified checklist".
Most checklists aren't very descriptive in the activities listed. I mean, what I just gave you was a checklist of actual activities you'd need to complete in order to create an information product.
The problem is, there are a lot of details involved in each of those 20 steps I listed, isn't there?
You don't want to give the readers of your report a traditional checklist with a series of action steps with no explanation.
You don't want to give the readers of your report a traditional tutorial with a series of action steps with too much explanation.
The right mixture is found somewhere in between a simple list of things to do and a full-blown product offering. The right mixture is found in a "glorified checklist".
Create a checklist of 20-25 steps with 2-4 paragraphs of explanation for each of the steps listed. Give them at least one really useful suggestion for each step so they know what you're talking about.
Let's look at an example:
In my list of 20 steps to creating a free information report for my real estate clients, step 2 was "Decide upon the topic of your report". So, what I'd do is give prospects ONE WAY to find a hot topic (think big problem currently on their minds), go to public forums to see what people are most interested in. I'd explain that thoroughly enough that they could do it and then I'd move on.
You want to give them enough information that they can use it without giving them so much information that they don't need to buy anything. It's the classic "useful, but incomplete" formula that I've learned and implemented for the past 7 years.
So, create this checklist-style report of 20-25 steps with 2-4 paragraphs of information for each step, and as you do that.
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