A few advantages of free hit counters are that they are easy to install and can be altered graphically to suit ones needs. There are also numerous scripts available that one can use to create one's own hit counter. Webmasters are able to prevent click fraud and other unlawful activities with the help of a free hit counter. The areas of the site that receive most traffic are monitored by the webmaster and room for site improvements are made with the use of hit counters. The use of these free hit counters also increases advertising revenue. More the number of hits more are the number of people willing to advertise on the website. There are also a few disadvantages of these free hit counters. They do not tell you about the number of unique visitors to the website. Trend analysis is difficult with the use of these hit counters. All these points demonstrate the importance of free hit counters to one's website.