Frieze Art Fair Frieze Week Guide 2011 By Rachel Corbett
As the tents go up in Londons Regents Park, thousands of art enthusiasts -- and the millionaire collectors who actually come to buy
-- are streaming into the city for the Frieze Art Fair, Oct. 13-16, 2011, and for the hundreds of fringe exhibitions, fairs and
parties that go along with it.
The feeding frenzy has slowed, of course, since the economic downturn in 2008, but while the fair stopped releasing sales figures
after the fairs third year, founders Amanda Sharp and Matthew Slotover recently said that total gallery revenues at Frieze have
gone up each year since. Last year it was estimated that the fair housed about 235 million worth of art. What is in store for the
latest edition? Despite the economic uncertainty, the art market seems ready for action. Here are a few of the highlights.
THE MAIN EVENT
The big top itself draws more than 60,000 visitors to view works by 1,000 artists at more than 170 galleries from 33 different
countries. Many of the global powerhouse dealers are on hand -- Gagosian, Hauser & Wirth, White Cube -- plus, this year, a few
notable newcomers, including Pace Gallery and Andrea Rosen from New York and Yvon Lambert from Paris.
Frieze Projects
The eight site-specific Frieze Projects are often among the fairs most entertaining. Last year, Annika Strm sent a group of
actors in matching businesswear wandering through the fair pretending to be embarrassed about something for a performance piece
called Ten Embarrassed Men. Curator Sarah McCrory returns once again after coming on board in 2010 to replace Neville Wakefield. This
years commissions include a living scoreboard of rotating quotes and phrases operated by assistants to Dutch duo Bik Van der Pol,
an aquarium thats the stage for a performance by an ecosystem of sea creatures by Pierre Huyghe and a luxury yacht that can be
purchased as an original Christian Jankowski artwork. Other participants in the program are Oliver Laric, the London multimedia
collective LuckyPDF, Peles Empire, Laure Prouvost and Cara Tolmie.
Frieze Film
McCrory also took on curating the five new commissions in the fairs film program, Oct. 10-14, 2011, which airs in the Frieze
auditorium and on Channel 4. This years artists are Ed Atkins, Lutz Bacher, Anthea Hamilton, Judith Hopf and Katarina Zdjelar. Also
on view this year, for the first time, is the collection of short films commissioned by the Frieze Foundation since 2005. Frieze
Frame
Established in 2009 in response to the recession, this fair-within-a-fair is devoted exclusively to solo exhibitions from galleries
that are less than six years old. This year, Frame is exhibiting work from 26 artists -- the highest number yet -- including Paul
Johnson, Paloma Polo, Jung Lee, Judith Bernstein and Raphal Zarka.
Frieze Sculpture Park
This outdoor retreat from the crowds in the parks English Gardens is always free and open to the public. Curated once again by David
Thorp, outdoor sculptures from Tom Friedman, Kiki Smith, Alicia Framis, and Johan Creten are on view, as well as new works by Thomas
Houseago and Claudia Fontes. Gavin Turk is installing a household door onto the lawn and Will Ryman is bringing one of his oversized
rose sculptures that stood on Park Avenue in New York this spring.
by: aarenbrowns
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