From marketing and technical aspects look to the future printer market - printer market - Printing Industry

From marketing and technical aspects look to the future printer market - printer market - Printing Industry

Crisis, regardless of industry, all cool with this heat. In Financial Crisis, the parties are belt-tightening, not just the personal life of the spending cut back, companies Purchase Concept has become more pragmatic. How to use the limited financial resources is more wisdom in the cutting edge.

Everything from the actual needs, cost-effective high-tech products are more welcomed. Insiders also pointed out that now both the business users or consumers, are more cautious when spending money to see Advertisement When more rational. Downturn in 2009, the context of the economic situation, how to deal with various print vendors in the consumption behavior change? Is the sustained high investment promotion boost Sell Or focus on technology, the founding of waiting for an opportunity to flex its muscles?

Two camps to promote market development were

China Printer The market after several years of rapid development, and gradually form a "marketing" and "technology" camps. Marketing camp, represented by companies such as HP, they have been first, with large-scale, three-dimensional, innovative form of publicity to encourage customers to purchase the desire to strengthen the brand image and energize the market, manufacturers of brand influence in-depth people.

Technology to technology, the first camp, mainly through strong technical strength and market-leading technological innovation. Leading technology to bring not only the rich and diverse product line and product performance lead; addition product cost, replacement, service, Environmental protection Features such as "soft targets" also reflects the greater room for this. In this camp, the inventor of Fuji Xerox laser printers are most prominent, in particular, it has introduced in 07,08 years, color spray wax technology and new LED technology for printers energy saving features and quality improvement in the quality of color output leap.

2009 focus on technology, the founding

Two camps competing development, undoubtedly had a huge consumer benefit?? Not only make them richer choice, while also evolving to better meet their individual needs. But the face of harsh economic situation in 2009, businesses and consumers have to do a good job "tighten their belts" in preparation. In the context of economic crisis, consumers are not as easily led by propaganda makers, pragmatic and rational consumer behavior will accelerate into the mainstream.

Beyond doubt is that in an era of consumer demand-driven by technology to meet the changing needs of users and achieve the standard, function, service upgrades, the industry as a whole to achieve a breakthrough premise. Technological advantage and allow the consumers most concerned about "quality", "Performance", "cost", "service", "green" issues such as eating assurance. In a more pragmatic and rational consumer behavior in the context of technological progress and technological innovation is especially reflected in the most important driving force behind market development, enterprise development, internal strength lies.

Outlook 2009, internally and externally is still the general direction of the founding of the printer manufacturers believe will be the first winter magic. In 2009 and future printer market, are in technology and marketing camp camp printer manufacturers offs. But in the long run, to technology as the core driving force for technological innovation to enhance the core competitiveness of enterprises, is to really promote the market development of the core factor is the long-term foothold in this company. That helps explain the overall printer market in China in 2008 dropped 1.8%, while the technology-based Fuji Xerox Printers has achieved high growth of 32.3%, far ahead of other print vendors (IDC data). In most printing companies are the declining sales trend, the Fuji Xerox sales growth was evident, it must be said that technology to promote the vitality brought.

Regardless of the technology-heavy weight or to marketing, product eventually have to face the user's consideration, to meet the needs of users is the eternal theme.

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