Frosted Cards - Effective Low Budget Advertising Alternative

With the current economic upheaval, all businesses are looking for low cost ways

to keep their brand in the public eye and keep the doors opening with customers. Even companies that previously spent thousands upon thousands of dollars on television advertisements and radio endorsements are turning toward more cost effective options such as starting a frosted card campaign. Advertising is just as essential today as it has always been in the past, and that applies equally to new businesses and those that have been well established for years. The trick today is just finding the most effective campaigns that will bring the results you want in the end.

What Exactly Are Frosted Cards?

Frosted cards look very similar to credit cards, but they are actually plastic cards that hold all of your business information. They serve your business much like a paper or cardboard business card would, except they are very durable and are visually stimulating. Since they are made from strong materials that do not tear up easily or damage with moisture, they will last your customers much longer and will make a much more professional impression on anyone who picks one up.

Available Designs

Rather than selecting from predesigned cards, most services offering frosted cards will allow you to either place a custom order specifying exactly what you want or will work with you in designing something just for your business. Most businesses have a good idea of what they are looking for when they go to purchase these cards, such as including a company logo or using colors associated with the company. A good card maker should be able to create a design that fits your specifications rather closely.

Choosing Professional Frosted Cards

A frosted card gets the attention of customers and potential clients because it is unique. This type of card shows that you are a professional business and that you take their business seriously. It shows that you want them to remember you and in most cases they will! This is the most important reason for using this type of card. They simply give everyone who comes across one a really good impression so they will think of you when they need services or products related to your business in the future. Paper cards are ordinary and are more likely to get tossed in the trash, but a professional frosted card will be worth hanging onto.

Think of the branding benefits that can come from using this type of card as well! Most people stack paper business cards together in their wallet or purse, but a card that has been designed much like a credit card is likely to be stored in with the credit cards. This means that you have the potential of placing your business name in front of their eyes every time they reach for a credit card! That is the type of branding that keeps your business name at the top of a customer's mind so they are more likely to call you up when they need products or services that you offer in the future.

Also, you may benefit from word of mouth advertising since your customers are seeing your business card so frequently. They may even share these cards with others because they think they are unique and worth talking about. This means you could see substantial increases in business!

Pricing Frosted Cards

You will have to pay a bit more for this type of card than you would for standard card made out of cardboard, but remember that these are also a lot more durable. Since they are made to last for a long time you won't have the same customers asking for cards over and over again. These are high quality cards that people will want to hang onto. When they ask for more it is probably to hand out to someone else, not because they tossed theirs in the trash!

When you hand out a frosted card you are telling your customers that you value their business and want them to hang onto your card. This is definitely one advertising expense that will pay off in the long run.

by: Mankit Chan

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