Functional verses chronological resume- Marketing Manager Seeking Position, Denver Metro, CO

Functional verses chronological resume- Marketing Manager Seeking Position

, Denver Metro, CO

Functional verses chronological resume is the question of the day. I have spent hours rewriting my resume for the millionth time!

My resume has been reviewed by more than 10 professionals in HR and recruiting for advise and tips on how to make it better. The last version I had listed all my skills. (You can see that in my past blog post.) The reason was so that when a hiring manager looked at my resume it was clear in 30 seconds that I had the skills needed for the position.

Then came my summary where I used the keywords needed and where I demonstrated my abilities in a more formal way. Then, my dreaded work history. This has always been a concern for me as I have been laid off from my past 4 positions and almost all the companies I have ever worked for are now out of business. It just looks bad. At one time I had listed by each position the reason for leaving. I did this when I was repeatedly asked why I was job hopping. I later took it off as some believed it brought about a negative emotion.

So today I did what some say you shouldn't, I wrote a functional resume. I am told that it appears that you have something to hide when you approach a resume this way. Well, I don't have anything to hide but I do have lots to share. I want prospective employers to know exactly what some of my major accomplishments were while at the companies I worked for. I want them to see in that fabulous 30 second window, "What's in it for them." I think this is better accomplished with the functional resume.

Instead of being bogged down by a list of jobs, titles, dates, and bullets, I have put my previous employers, clients and contacts in a chart in last position. I now have a one page resume that includes what I think is the relevant information for the positions I apply for.

I looked up different marketing manager job descriptions and tried to tailor my information to match. While I didn't copy them word for word, I took the spirit of what they were saying and worked it in. It is amazing how many different ways you can say, "campaign management".

Next, I need to revamp my cover letter again. The way it is now is okay but needs more finesse. Even though I have read recently that hiring managers don't read them, I rather be safe than sorry.

So, this is what my new resume says. If you have any feedback, it is always welcome. Let the job search continue! (The work history is a bit scattered because the chart didn't transfer.)

Lucinda M. DeVries

Lucindaborges@gmail.com 951-454-0689

8000 W. Crestline Ave. #433 Littleton, CO 80123

LinkedIn.com for recommendations

Qualifications Summary

Marketing manager with expertise in campaign and budget development, implementation, and management. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook. Proven track record of maximizing resources, streamlining processes and increasing revenues. Proficient in communication to upper management/clients on marketing tactics used and detailing return on investment using cost per lead strategy.

Professional Highlights

Managed cross functional teams achieving 100% budget and deadline compliance utilizing team building techniques.

Implemented web 2.0 technologies increasing unique website views 36% using social media platforms.

Maintained consistent revenue flow utilizing project software obtaining payments from clients under 30 days.

Planned, coordinated, and implemented marketing campaign for condominium conversion project generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.

Developed internal project management system where over $10,000 was saved in first 30 days of implementation.

Supervised account services team and implemented organizational system reducing missed deadlines by 100%.

Education

Bachelor of Arts, Communications with an emphasis in public relations, minor in sociology from California State University, Fullerton

Associate in Arts, Liberal Studies from Golden West College

Certificate in Media Buying from Media Buying Academy

Work History and Contacts

Company Title Clients Contact Name Contact Phone Contact Email

KPA Healthcare

Advertising Marketing Manager Biosense Webster, Disc Dynamics, Vantus, Thermogenics Jeff Turcotte 949-454-2418 jturcotte@daileymarketing.com

Marketing Partners Strategy Consultant Property Financial Group, Eleven11, Trail Ridge Estates, The Reserve at Arrow Canyon Hugh Roper 702-291-8793 hugh@hughroper.com

Centex Homes Operational Marketing Manager Corporate residential real estate, up to 16 properties Nick Metcalfe 323-702-6425 nicksirnick@yahoo.com

Blue Moon Advertising Account Supervisor Wolf Creek Golf, Amstar Homes, Centex Homes, Woodside Homes, 17th and Vine Nikki Liesse-McCartin 702-338-7997 nikkole.liesse@howardhughes.com

The Merica Agency Project Manger Cox Communications Suzanne Vara 702-301-5159 suzanne@kherize5.com

The Identity Group Account Coordinator StrataCare, Methodist Hospital, Long Beach Community Hospital Linda Kaplan 714-538-5678 linda@kaplancommunicationsgroup.com

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