Furniture Industry Does Not Enter The Winter Plowing Survivors Of His Three Principles - Office

China Building Decoration Association, according to a survey completed this year decoration market value of about 680 billion

, this is the first time since the reform and opening decline, while the domestic industry's sales this year compared to last year also decreased by 30% This year in January? October, furniture businesses have closed nearly 7,000.

But in this moment, the Swedish IKEA Group announced 2010 domestic new store opening plans for 10 standard change; U.S. Kemei home will be self-employed in 2010 from the current 29 stores to extend the number of 40; Bi Woodcrest Hill involved in household production, is expected to invest 1.5 billion yuan in building a modern home the company plant in Zhaoqing.

Recede found out who is swimming naked. In this bloody counter-cyclical rise in the furniture business, such as IKEA, the United States grams U.S. home JSWB, have already completed the original accumulation of capital, they stick not money, not blind into, not the principle of contraction front of three no. Playing hard to replicate in the Chinese business model and alternative marketing.

Guangzhou Real Estate Association Bi-State Analysis of the Secretary-General Xu said, "high-end furniture and popular demand for furniture is relatively rigid, with high-end villa house consumer groups generally have more than a house, before the lease can now get from the living, popular demand second-hand house trading volume is still very strong. In short, the decoration of home decoration or will. "

Furniture industry "winter plowing" G the U.S. home

America: Many companies a leg walk, only to find themselves to die "moment of the 'winter', last year many companies feel that? No, washed it in forward. Why do a lot of small and medium enterprises Over a sudden? the overall environment of these enterprises did not conduct systematic analysis, until a leg walk, it was found to die. "US-founder and chairman of Feng Dongming g group says.

Before this financial crisis, the US-led developed a strong spending power to "Made in China" has indeed been a while, "good old days." Take the furniture industry, the average annual output growth rate is 29.3%, the average growth of intensity of exports is 34.9%. But in the last century and the early 90s, the furniture industry there is a factory order and cash flow, single-handedly created by the Feng Dongming US-gram is from that time began to enjoy growing circumstances, 95% of the OEM orders from the United States.

"Our world-class key is to shift the furniture chain model." Feng Dongming said. This means that the United States including retail stores grams U.S. home experiential model room layout, one-stop shopping guide, including the marketing model, all reference samples of the U.S. furniture retailers ETHANALLEN to perform.

Models take up the U.S. home to the United States grams of "encroaching trend" starting point advance in the shop throughout China. As of 2008, the United States grams of the United States have taken the self-employed in the country to open 29 retail outlets, both self and the self-purchase their own property, but also Lease Property. Guangzhou district store manager

Zhande Wei told reporters, the second store location in Guangzhou have been carried out in full swing, the Pan-Pearl River Delta region will be the key development areas, the United States grams of America's vision is home to the 2010 opening 40 in the country family-operated stores, each store at least three years to ensure protection of the business. Despite the rapid expansion

chain's share of the low-logistics, design and development, human resources training and management costs, the scale effect, but the family did not stationed in the United States grams U.S. stores, single-handedly operated stores operations, business model, people inevitably excessive worry about their operating costs and affect gross margin. In this regard, Zhan Dewei explained to reporters, the United States grams of America at home is to first reproduction and distribution under the order, so delivery of generally 45 days, the system enables the effective implementation of the US-gram U.S. home almost "zero inventory." The US-gram group from the primary wood processing, furniture manufacturing, R & D to sales and service, a chain of its own operations, takes all of the complete upstream and downstream industry chain and price of the national uniform pricing system has ensured that the operating profit.

JSWB: We are also the losers

by: gaga

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