Future Trend: Rice Cooker To Speed Up The "pot" Into - Rice Cooker, Toshiba, Panasonic -

Survey: fourth quarter of 2006

Survey: fourth quarter of 2006

Rice cooker

Market share of only 16% of

Rice cooker

84% is accounted for. Shows future trends?? Rice cooker to accelerate to "burn" into

Recent news from the world's authoritative market research company GfK understand that, according to GfK rice cooker in 21 cities across the country's latest retail market monitoring data show that in 2006 rice cooker market in China continues to power from the traditional rice cooker Development of rice cooker. Rice cooker market share from the first quarter of 2005 increased 79% in the fourth quarter of 2006, 84%, while the share of traditional rice cooker first quarter of 2005 from 21% to 2006 16% in the fourth quarter. Can be said that in the near future, the market in China, rice cooker, rice cooker rice cooker will completely replace the traditional products.

European brands in the Chinese market has long been regarded as the Chinese and Japanese brand rice cooker brand strong contender. GfK's market monitoring data show that in 2006, the European brands were relatively steady growth, from the first quarter of 2005 increased to 0.58% in the fourth quarter of 2006 was 1.44%. GfK's market researchers believe that the European brand rice cooker into China in the early stages, mainly through the high price (499 yuan to 799 yuan) products began to penetrate the Chinese market. However, the second half of 2006, most of its models prices have dropped to 399 yuan to 599 yuan for the low price level, and because of its high quality and reasonable price and get a positive identification of the market. Because most of China

Consumption

Those who accept the level of the rice cooker price 399 yuan to 599 yuan this price segment, which the European brand strategy in the low-priced products to the transfer, apparently to increase its market appeal.

Korean brand is considered China's new market entrants. In 2006, Korean brands started to enter China. In the first half, their strategy is of 99 yuan to 499 yuan in the low end of market penetration. While in the second half, its strategy to become diverse, its main target market is 99 yuan to 499 yuan and 799 yuan more than the price segment products. However, the Chinese and Japanese brand rice cooker market in a strong position in China, limiting the other brands, especially those new to China

Small appliances

The rate of expansion products market. Therefore, Korean brands, to gain market share needed for a long time in public, to establish its brand image.

GfK market monitoring data show that compared to other consumer durables, white channel is relatively more stable product. For the rice cooker, the 2006 the main channel for the home appliance retail chains and

Supermarket

. Among them, the home appliance chain stores accounted for 28.3%, 50.3% share of the supermarket. In recent years, as home appliances chain stores as if the "consumer

Electronic

Supermarket "emerged, which could make consumers buy it wishes to their favorite products, because of this, the channel was more attractive to consumers.

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