GOME Butt Paradise depth market competition has changed - Gome, China Paradise, Suning Appliance - Network Appliance Industry-hc360 HC

Present, Jiaxing market

Present, Jiaxing market

States United States

Docking with the depth of Paradise has been completed, whether

Purchase

,

Management

, Marketing,

Service

Or logistics, information, financial systems, have achieved the integration of operations. Yesterday

(January 16, 2008)

, The new country music division, general manager of the U.S. Group Jiaxing Yongcheng health Dulong said that given the brand's market influence, the national U.S.

Electrical

Paradise in Jiaxing market will operate the brand. Currently, the company building the new organization team has completed and reached the operational state. Thus, the brewing year-old city of New Wo

Home Appliances

"Carrier" official sea.

New appliances "aircraft carrier" to the sea

Now Ji Xng beauty and Paradise is the only store images without docking, but the final docking is about to start. This year by the end of January early February, the original country store will switch to Paradise Jiaxing U.S. brand, to achieve the unity of the image store.

"Country after the U.S. acquisition of Yongle, the implementation of a dual-brand operation strategy, Jiaxing market, as Paradise's brand influence is far greater than the country the United States, so I decided to Paradise brand to operate." Dulong said Kin, but in management, marketing, services, the more extended the original state of beauty experience that will better achieve the advantages of integration of resources both to strengthen the new company's market competitiveness.

Gome and Yongle depth of docking, the States United States Music Group subsidiary has nine stores in Jiaxing Yongcheng, became the largest network of Jiaxing market, the largest home appliance chain "aircraft carrier." As the supply chain,

Storage

, Logistics and other resources to implement complementary advantages, reduce operating costs, improve operational efficiency, profitability increased significantly. Last year, the new company sales exceeded 600 million yuan, market share increased dramatically.

Market competition has changed

Ago, Jiaxing consumer electronics market can be described as the three pillars, Gome, Suning, Yongle three competing and compete. Now, Gome and Yongle unified operations, the market will be three poles into the bipolar pattern of competition. In the bipolar competition situation, the home appliance chain competitive advantage is the size and purchasing platform based on the price advantage. Market participants point out that the beauty and depth of Paradise, after docking, although corporate culture will take some time running, but has begun to show their competitive advantage.

The new company was upgraded to a large area, the company has the right to operate relatively independent, they no longer pinned down by the Hangzhou branch, so the company's competitive advantage in them. First, management focus down, flat chain management can improve the company's voice, and enhance bargaining power with suppliers to integrate more products resources; Second, the scale of the expansion, sales growth, large companies can improve the amount of orders for procurement capacity, thus reducing procurement costs, reflected in sales of terminals, that is, retail prices increased lethality.

It is reported that Suning has also expanded network, integration of resources, to enhance their purchasing ability. The foreseeable future will be more intense market competition Jiaxing appliances, of course,

Consumption

Will get more benefits.

Competition mode or transition

This stage, the advantages of resources support the price competition, competition is still the core of household appliances means that attacks rival business channel, rapid increase market share, "killer." Market participants pointed out that this competitive advantage is built on the type of financial

Financing

Model based on that by the scale of expansion, to expand market share, so as to enhance the bargaining power with suppliers and credit capacity, so plenty of cash flow, expansion easier, faster and improve market share, growing bargaining position. But home appliance chain industry in the low profit era, such as to the rate of expansion as the core strategic advantage of the growing scale weakening of the market is particularly prominent in Jiaxing. The end of 2007, the two appliance giants almost completed the layout of the entire regional market network, the urban home appliance chain stores only reached seven, so dense network layout is not suitable for scale expansion.

Some experts pointed out that the normalization in the price competition case, ultimately winning the market is worth war is based on market demand, marketing and service innovation.

GOME Butt Paradise depth market competition has changed - Gome, China Paradise, Suning Appliance - Network Appliance Industry-hc360 HC

By: xiaohe7383g

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