Gaining Collectively With Integrated Marketing Services

Todays competitive business environment find enterprises fighting their way through branding programs to catch the consumer focus

. Besides the large number of television networks, radio stations , advertisements prints and billboards already available for the competing markets, new marketing channels pop up every other day. From the enterprises point of view this provides them the opportunities to get across to a wide consumer base, for the consumer this fragments their, attention, reducing the chances of message reaching a larger audience. The divide gets wider with sales channels fragmented between online and brick-and-mortar store marketing campaigns.

To be at an advantage in the competitive world, enterprises should overcome fragmentation by integrating. Technological enhancements has provided the enterprises options for integrating the marketing campaigns to reach out to a multiple customer centric marketplace. Integrated marketing services will help to integrate and connect to prospects while maintaining a professional communication link across various mediums.

Integration means communicating consistently on that identity across various mediums. It is not just a brand voice but is an approach to brand communications with different modes working together to create a seamless experience for the customer. Presented with a similar tone and style to reinforces the enterprises core message, the main objective of the integrated marketing services is to make all marketing strategies such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force. Unlike using each of these strategies in isolation for lead nurturing, integrating these strategies will help enterprises maximize their cost effectiveness.

With the Internet changing the way business is conducted in the current scenario, the way new products and services are marketed have changed. However, what remains unchanged is the organization's bottom line of increasing revenue and profit and the aim to bring in economic and social values through business. Further, with customers having changed to new methods of shopping for goods and services, the integrated marketing services though customized for every enterprise are based on few components such as :

Strategic understanding of the product and market, buyer attitudes and competitor moves

Corporate culture and vision

Corporate identity and core message depicting brand focus

Communication tools such as advertisements and online communications

Trade promotions and customer relationship management

Integration tools for tracking customer behavior, marketing automation and web analytics

Integrated marketing services being a mix of marketing efforts, combined with teleprospecting solution will provide enterprises with a significant rise in sales and marketing results.

by: Martinlobo

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