Gas Pump Toppers – Captive Audience Marketing At Its Best
Would you not like to target your captive audience with gas pump toppers
? In a recent survey gas pump toppers were viewed by an average of 27,750 consumers per gas station every single month would you not like some of this action? Digital signage is everyplace from the local convenience store to the airport, this is pretty cool as this is the cutting edge of technology being embraced by the advertising and marketing world. No where is better to capture your target audience attention other than a gas station, where else do you stand with nothing to do for 3 to 5 minutes. Benefits of Gas Pump advertising. 70% of consumers pay at the fuel pump so why not up sell to them other products from inside the convenience store? Most gas stations are open 24 hours a day, so the advertising media gets 24/7 exposure Advertising reaches audiences were billboards and other ads are restricted View time is 3-5 minutes compared to 7 seconds for traditional outdoor advertising What is needed to create a solution? A gas station is essential, you have to decide upon the displays you will use, what size will fit your project? Normally they are in the range of 22 to 26. Now you have to decide how you intend on running the media, for example you can run it form a small factor PC or a media player that has either wired or wireless connectivity, so updates of the media content can be performed effortlessly. Then you will have to consider the gas pump enclosure this is the protective case that will house the TV displays and protect them from the weather and potential abuse by users.
Gas Pump Toppers Captive Audience Marketing At Its Best