Gas Station Advertising – Increases revenue by 40%

Digital signage is spreading like an epidemic to the gas or petrol station

, why? Gas pump advertising is proving to raise revenue up by an amazing 40%. Drivers really like the convenience of pay at the pump technology, as a typical sales man can drive over 300 miles per day, and paying at the pump will save him time which is valuable as he will never have that time again. With up to 70% of drivers paying at the petrol pump this makes for 70% of less foot traffic in the convenience store attached to the gas station and operated by the gas station operator. One company partnered with Chevron to educate and entertain drivers whilst at the pump refuelling, these pump top displays use video to drive and entice drivers into the onsite store. Using wireless technology, these were connected up to products in the convenience store promoting meal deals at specific times of the day, also called day parting. Wireless technology is quick to deploy and has low installation and maintenance costs, the system is powered by an off site server that is connected wirelessly, with some wireless connections being bounced 40Km, distance is no longer an issue. Another aspect of this type of connectivity is that there is little disruption to the gas station operation, as the station does not have to close whilst the displays are added to fuel dispensers. This system has been tested over a period of 6 months and has proven itself as a winner with an uplift in revenue form the convenience store by 40% on previous months, none fuel and car wash sales have soared.

Gas Station Advertising Increases revenue by 40%

By: Graham Gallagher

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