Gender doesn't matter at the time of using Search Engine - Are search engines male or female?

More column inches have been written about how to please the search engines and persuade

them to bestow favour on your website than almost any other internet-related topic. But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman? Understand their gender can surely help us to gain a better insight into how to appeal to them.

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MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you. Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man.

Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward. On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments.

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On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery. If you want to penetrate deep into Google you need to learn the art of seduction. Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google. Sometimes I think not. She is like a woman that is always just out of reach. She will not reveal her secrets for even the largest bunch of flowers. I know that I have the best content in my category, more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. By far. Not a single one of my 5000 odd backlinks is directly reciprocated, and I have at least 10 inbound links for every outbound one. I

Gender doesn't matter at the time of using Search Engine - Are search engines male or female?

By: Justin Brown

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