Fresh content is important in terms of search engine optimization. Users surfing the net are always looking for the latest information. Search engines understand this & therefore places a great emphasis on the content freshness. Sites that are regularly updated also encourage the spiders to visit often. For example, a page that has its content updated every day will find that search engine crawls the page more often than the other less active pages. This explains why blogs have frequent bots visit as compared to other sites.
Perhaps the simplest way to get fresh content for your site is through RSS feeds. These feeds can be found by looking for RSS feeds in the search engines. A quantity of the most popular feeds directories are Syndic8 & Feedster. All you need is a RSS parser that can convert these feeds to actual time content for your site & you will have every day content instantly! A common RSS parser used by lots of site owners is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to generate fresh content when one has no time to write.
The above methods are great in generating fresh content but it is also important to note that generating one-of-a-kind content for your site is another issue worth thinking about. The only way to generate one-of-a-kind content is to write them yourself or get anyone else to write for you. Weblogs are very useful when it comes to adding of new one-of-a-kind content. WordPress is one of the most popular tools for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more effectively.
Reprinting articles on your site is another great way to have fresh content. There's lots of news story directories that allows the site owners to reprint their articles. Reprinting articles involve tiny hard work & often permit the search engines to have new content to index for your site. However, lots of news story directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the simpler methods to have fresh content.
In the eyes of Search Engine Optimization, fresh & one-of-a-kind content is supremely important. In order to show the latest information on your site to the visitors through search engines, your page must be updated regularly so that the spiders will visit & index more often.
Another system to acquire for one-of-a-kind content is to generate a forum for your members. This is a low cost operation in case you have lots of supporting members who are active & willing to commit.