Generic Brand Began To Attract Large Pharmaceutical Companies
Brand Generic Began to attract large pharmaceutical companies
, because they are generic and branded hybrid business model, pharmaceutical companies can make full use of existing commercial distribution systems and Marketing Means to higher than normal pricing of generic drugs sales.
Have been some famous pharmaceutical companies on sales of big business ignored by low-cost generic drugs. But now, they are becoming a major promoter of generic drugs.
Only, we do not promote them as non-branded generic versions of drugs.
Generic pharmaceutical companies in the portfolio
Including Sanofi - Aventis and GlaxoSmithKline (GSK), including the pharmaceutical giant did not expect to enter the U.S. generics market, as here, the supply chain pharmacies lowest price determined based on the procurement of generic drugs which, while U.S. consumers are the manufacturers of generic drugs treated as a replacement.
Thus, these large pharmaceutical companies look set its sight on Eastern Europe, Asia and Latin America and other emerging markets, growing consumer base. In those markets, many of them pay for their medicines, but they can not afford expensive brands of medicines.
Industry analysts said that in some emerging markets, because of counterfeit or poor quality Drugs Generally concerned that consumers are willing to produce generic versions of well-known manufacturers to pay higher prices. These products are referred to as brand generic (brandedgenerics), they are printed on the packaging manufacturers locally or abroad in the name, which is regarded as the product authenticity and quality control signs.
GSK CEO AndrewWitty said: "By carrying our approved logo, GSK to create different levels of products, the prices of these products are also much higher than before."
Last year, GSK acquired the South African generic drug manufacturer Aspen shares, while Reddy and Indian generics company (Dr.Reddy 's) signed an agreement to sell in emerging markets their products.
Under the sale agreement reached, the company Reddy GSK products will receive the quality control checks, and eventually marked marked GSK's sales.
Years, many branded manufacturers have to fund their research and sale of the majority toward blockbuster drugs, once the product after the patent is invalid, they give up intellectual property rights, the market share to compete with low-cost generic drugs persons.
But now, in the U.S. market, with sales of approximately 89 billion U.S. dollars of brand-name drugs over the next five years face generic competition, some large pharmaceutical companies began selling generic drugs to offset the revenue down, that the purpose is to acquire a part of "post-patent era" of the profits.
President of Pfizer products business DavidSimmons said it represented the major pharmaceutical companies operate on a change of thinking. Currently, Pfizer sales to those who have lost patent protection of brand drugs, such as antidepressant Zoloft (Zoloft). It also adopted its own "Green Stone" (Greenstone) product labeling, special sales of generic drugs are patent invalid product, and from several other manufacturers of generic drugs authorized license, distribute their generics.
In the past year, Pfizer and India have three generic drug companies signed a licensing agreement to market in the United States and other Indian company to sell the pills and injecting drugs. This combination of generic drugs as Pfizer increased by more than 200 products. Pfizer claims that distribution of drugs if measured by the number, then it's Greenstone generic drug subsidiary, has become the seventh largest supplier of generic drugs.
Generic Brand Began To Attract Large Pharmaceutical Companies
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