Genio is the Good MUV Vehicle in its Rivals

Genio is the Good MUV Vehicle in its Rivals

M&M has unveiled its next-generation commercial vehicle, the Mahindra Genio, in Mumbai. Targeting to a captive section petite & medium business needs the Mahindra Genio pickup is priced at Rupees 4.99 lakhs for the BS-III version (ex-showroom Navi Mumbai). With the unleash of the Genio, Mahindra & Mahindra is anticipating to modification the face of the pickup industry in Indian market. The Genio single-cab pickup will be the 2nd product after Maxximo which can be rolled-out of Mahindra's new Chakan. The pickup has developed from Mahindra's Ingenio platform (U-form) the similiar stage which shaped the basis of Xylo Multi Purpose Vehicle. This 1200cc tonne pickup will be powered as a result of the similar mDi CRDe motor from Mahindra Xylo D2, however in a detuned state. The motor now produces 75 bhp, 20 bhp less than Xylo D2, while the maximum torque remains equal at 22kgm. Speaking at the introduce Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra alleged 'The Genio is a consequence of broad user insight which captured the undeveloped & expressed needs of the user. The Genio is an ultimate car for businessmen, traders & SMEs. I am sure that it would be game changer for the pick up section in period to come.' Mahindra has its Bolero pickup doing duty in the section which the firm dominates with 75% marketplace share. The section has seen a progress of 5% in the last year and is anticipated to grow in dual digits this year. The underperforming section which had seen no novel launches for the very last 4 years the recent being Bolero pickup needed novel products to help it mature The newly unveiled Mahindra Genio will now straightly compete with Tata 207 Di. On occasion, Rajesh Jejurikar, CEO, Mahindra & Mahindra said, 'The pick up industry in India's more than 6500 cars per month & growing.Present of the Mahindra Genio threatens to canablise marketplace share of Mahindra's own Bolero pickup. But Jejurikar is hopeful that latest product will not eat up into Bolero's market. Mahindra added, 'Genio won't canablise Bolero's market as they're targeted at different buyer base. Even if it happens, it'll help the section grow overall.' The Genio has developed alongwith an investment of Rupees 225 crore & Mahindra motors claims that various products on same platform are in pipeline. Looking at price for money quotient of Compressed Natural Gas powered cars; Mahindra is working on CNG powered model of Mahindra Genio on priority basis that will be followed via a dual cab pickup version on the same platform in future. At present, Mahindra's Chakan plant has an ability of producing 2000 Genios permonth, which can be increased to meet alongwith marketplace demands. Mahindra cars are eyeing the export marketplace where it's already selling the Mahindra Scorpio and the Bolero pick ups. 'For just, Mahindra Genio has developed for the Indian marketplace only. We're looking at select export marketplaces, however which will happen only after 6 months,' Goenka said. Mahindra Genio is available in BSIV option as well that will be around Rupees 15000 to 18000 dearer than BS-III variant. Offered in 4 eye-catching color choices Diamond White, Silver Shine, Marvel Granite & Skyline Blue, Mahindra Genio will be present across seventy dealerships at the period of the unleash. And through mid Feb 2011, the pick up will be present across Mahindra Commercial Vehicle dealerships pan Indian market.With the unveil of the Genio, Mahindra & Mahindra is anticipating to modification the face of the pickup industry in Indian market. The Genio single-cab pickup will be the 2nd product after Maxximo which can be rolled-out of Mahindra's new Chakan. The pickup has developed from Mahindra's Ingenio platform (U-form) the similiar stage which shaped the basis of Xylo Multi Purpose Vehicle. This 1200cc tonne pickup will be powered as a result of the similar mDi CRDe motor from Mahindra Xylo D2, however in a detuned state. The motor now produces 75 bhp, 20 bhp less than Xylo D2, while the maximum torque remains equal at 22kgm. Speaking at the unveil Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra alleged 'The Genio is a consequence of huge buyer insight which captured the undeveloped & expressed needs of the consumer. The Genio is an perfect car for businessmen, traders & SMEs. I am sure that it would be game changer for the pick up section in period to come.' Mahindra has its Bolero pickup doing duty in the section which the firm dominates with 75% marketplace share. The section has seen a progress of 5% in the last year and is anticipated to grow in dual digits this year. The underperforming section which had seen no novel launches for the most recent 4 years the recent being Bolero pickup needed new products to help it increase The newly unveiled Mahindra Genio will now straightly compete with Tata 207 Di. On occasion, Rajesh Jejurikar, CEO, Mahindra & Mahindra said, 'The pick up industry in India's more than 6500 cars per month & growing.Present of the Mahindra Genio threatens to canablise marketplace share of Mahindra's own Bolero pickup. But Jejurikar is hopeful that latest product will not eat up into Bolero's market. Mahindra added, 'Genio won't canablise Bolero's market as they're targeted at different consumer base. Even if it happens, it'll help the section grow overall.' The Genio has developed alongwith an investment of Rupees 225 crore & Mahindra motors claims that various products on same platform are in pipeline. Looking at price for money quotient of Compressed Natural Gas powered cars; Mahindra is working on CNG powered version of Mahindra Genio on priority basis that will be followed as a result of a dual cab pickup version on the same platform in future. At present, Mahindra's Chakan plant has an ability of producing 2000 Genios permonth, which can be increased to meet alongwith marketplace demands. Mahindra cars are eyeing the export marketplace where it's already selling the Mahindra Scorpio and the Bolero pick ups. 'For just, Mahindra Genio has developed for the Indian marketplace only. We're looking at select export marketplaces, however which will happen only after 6 months,' Goenka said. Mahindra Genio is available in BSIV option as well that will be around Rupees 15000 to 18000 dearer than BS-III variant. Offered in 4 eye-catching color choices Diamond White, Silver Shine, Marvel Granite & Skyline Blue, Mahindra Genio will be present across seventy dealerships at the period of the initiate. And through mid Feb 2011, the pick up will be present across Mahindra Commercial Vehicle dealerships pan Indian market.Know more about Mahindra Genio here.

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