Get Better Traffic With Your Ppc Marketing Strategy

Only a few people know how to get long term results from Pay per click

, maximizing the cost effectiveness of this form of advertising. You can generate more income from your traffic by using carefully researched keywords and ad placements that have passed performance tests.

According to Mitch Meyerson and Mary Eule Scarborough, authors of the book "Mastering Online Marketing", pay per click campaigns such as Google's Adwords allow web site owner to place ads on results pages after a basic keyword search. This means that you agree to pay for traffic based on a person's search terms.

This strategy is most effective when the right keywords are used to ensure that your site will be shown in the search results of your target market. You'll have an easier time if you have a particular phrase or keyword that people use to get the services and products that you offer, but it can get a little bit more confusing when there are added words like adjectives or nouns that can change the meaning altogether.

This is why many Adwords master such as Perry Marshall encourage PPC managers to undertake something called ?negative keyword research'. This entails making a list of keywords that you don't want to include as part of your campaign, because you have reason to believe that the type of traffic that these keyword searches would create will not convert for your specific product. This negative keyword strategy can save you money and ensure that your ads will only be shown to visitors who may be high converters.

Keep track of your click through rates so you will be up to date on which specific keywords and keyphrases are converting. Google Adwords has this service linked to the Adwords account so that their clients to facilitate easy tracking of every link clicked. The data gathered by this click tracking service will show you exactly what people are looking for and the number of click through visits your site gets.

Finally, it's important for all PPC marketers to tweak and modify their ads based on performance. It's generally a good idea to run several ads using the same keywords but different headlines and descriptions at the same time, and find out which ones are performing better than the rest. This can help you narrow down the high-converting ads and help you focus your spending on only the words and ads that are getting results.

Monitoring and tweaking your PPC campaign are essential for generating more quality traffic to your website, blog or sales page, and you will need to do this regularly to make your PPC advertising strategy successful. Use these essential tips as you run your PPC campaigns so that you can get the high-converting traffic you need.

by: Kathy K. Evans

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