Get Coaching Clients, Create Multiple Streams Of Income And Better Serve Your Niche
You have to put yourself out there to be known and seen
. Customers are not going to discover you and what you can do for them unless they come across an article you have written, a webpage you have created, or finding you through social media. If you are not active in social media then you are missing a huge opportunity to reach new clients.
Find out where your target niche hangs out on the internet and go where they are. What groups do they belong to on Facebook or Yahoo? What forums do the frequent? Go into social media with the attitude of service. This is not a place to market heavily you want to help and serve other and that should be easy for people like us.
Make sure your profile lets people know who you are, what you do, who you serve and how you serve them. Your profile is the first thing people see so it needs to make a positive impact. Many people don't take the care they should when writing their profile so make sure you do and you will stand out.
When you begin to do classes or develop products you will want to invite your social media contacts to your classes and events. This will further you relationship with them especially if they can hear your voice on a teleseminar or a webinar.
Create Products to Complement Your Services
Product creation is the single best way to increase your income without increasing your workload dramatically. Once you create a digital product you don't have to do anything more and it will continue to produce income for you as long as you make the effort to market the product.
Customers love to have the option of taking a class, purchasing a home study program, reading an eBook, or watching a video course. You will be able to reach and help many more people when you offer products.
Product will generate revenue by adding another revenue stream to your business structure. Don't panic because a product can be as simple as writing a 20 page eBook or recording an article that you read and creating an mp3.
If you can write four articles that are related to the same subject matter then you can create a product to sell to customers who may now be able to afford coaching but still want to grow and change with your help. When you have products at different prices levels then they can start with an inexpensive product and move forward with some more expensive home study programs that tackle some larger issues or provide a greater amount of information.
Your goal as a coach is to help people learn, grow and change. Your duty to your customers and clients is to provide the information and help they need to do it. So start letting people know who you are, where they can find you and how you can help them.
Copyright (c) 2010 Suzan Schmitt
by: Suzan Schmitt
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