Although Twitter may not seem like a serious communication channel
, it is. It is as serious as heart attack and you must make sure you really use Twitter in the best possible way for your business. The companies that have really gained good benefits from Twitter are the companies that really spend a lot of time on the service. There are plenty of companies that want to take advantage of Twitter but do not have an idea on how to use the service or even have the time to really use the service for the company's benefit.
If you want to have someone else do the tweeting for you, you can hire a competent virtual assistant to be your online representative. You just need to make sure that your VA will represent you well in your business. You might be concerned about the VA not being capable of creating meaningful and valuable contents for your Twitter account. You have to know that this is not true. A virtual assistant is just as capable of creating meaningful content and connections using social media as a regular employee of your business. What's great about hiring a Virtual Assistant to do social media marketing for you is how a VA can work full time on your social media accounts without you spending on the full range of benefits you need to pay regular employees. The VA can work as a full-time Twitter representative for your business and all you have to provide the virtual assistant is the payment for the services rendered (computed as rate X number of hours worked).
Now to ensure that your virtual assistant is able to represent you well, here are some tips that you and your virtual assistant can follow:
Encourage your VA to interact with others- don't use Twitter as simply a message board for announcements. Build a strong relationship with followers by replying to them on Twitter or retweeting other people's messages. Just be sincere with your actions online and make sure that the messages you or your representative posts online will reflect well on your business.This will help you achieve your goals and so also your dreams.
Use common sense- make sure that your representative has good common sense and can adapt easily to exchanges online.
Be clear on your social media goals- have a social media plan so that your virtual assistant can be guided on his/her social media use.